You Can Now Buy the Redesigned Iconic IKEA Blue Bag

It’s all part of the retailer’s latest collaboration with a popular design brand.

Design insiders might be familiar with HAY, the popular Danish design company run by husband-and-wife team Mette and Rolf Hay, but even if you’re just getting introduced to the cult-favorite brand, you’ll find that it has a lot in common with the Swedish retailer—the pieces are streamlined, functional, and stylish. So it was a no-brainer when the two companies collaborated on a new collection, YPPERLIG, which debuts this October at IKEA.

The line features household basics, like a sleeper sofa, chairs, mirrors with storage, and even a stationery set for your home office. But the most exciting new product is the reinvented IKEA bag, which we first reported about last year. It still has that sturdy, utility appeal, but it’s gotten a chic update and comes in three different colors. “It’s one of the most known and used IKEA products, but one that no one appreciates as a design object,” Mette Hay said in a press release. “We kept its measurements and updated it in new patterns and colors. It’s a celebration of this iconic product.”

Take a look at some picks from the collection below, and see more at ikea.com.

1

Shopping Bag

ypperlig-shopping-bag
Photo by ikea.com

Since it comes in three different colors (yellow, dark red, and various shades of green), it’s a bit more inconspicuous than the bright blue version. And don’t worry, it still has the same functionality as the trusty original—use it as a hamper, garden bag, recycling tote, and more.

To buy: $2; ikea.com.


2

Mirror

ypperlig-mirror
Photo by ikea.com

This mirror does double-duty. You can check yourself out in the mornings and stash miscellaneous items in its built-in shelf. While you can hang it in just about every room in your house, it would be extra helpful in your entryway so you can store keys and mail.

To buy: $15; ikea.com.


3

YPPERLIG Sleeper Sofa

ypperlig-sleeper-sofa
Photo by ikea.com

You might look at this sofa and think, “I could never get a good night’s sleep on this.” Think again. The cushions are constructed like a pocket spring mattress.

To buy: $599; ikea.com.



4

Pillow

ypperlig-pillow
Photo by ikea.com

Swap out the covers on your existing 20” x 20” pillows with something bright, like this blue dotted design. At just $6, it’s the cheapest way to redecorate.

To buy: $6; ikea.com.


5

Shelf Unit

ypperlig-shelf-unit
Photo by ikea.com

The light gray and birch shelf will fit in with just about any room style. Display décor accents like plants, vases, and picture frames, or use it to hold your growing book collection (you’ll just need some bookends).

To buy: $99; ikea.com.