This Iconic Celebrity Stylist Is Creating a New Line at IKEA
Her clients include Beyoncé and Lady Gaga.
Just when you thought IKEA was done with crazy new launches, they throw us another curveball. This time around, celebrity stylist Bea Åkerlund is teaming up with everyone’s favorite Swedish megabrand to design a limited-edition line called OMEDELBAR. The collection has a punch of personality just like Bea and was inspired by her signature red lip color.
This is a new direction for the simplistic home-furnishing brand, but considering Åkerlund’s clientele includes Queen B, Madonna, and Lady Gaga, is there really a reason to raise any eyebrows over something that doesn’t stick to the status quo? Plus, Bea is originally from Stockholm, so the partnership couldn’t have been more appropriate.
With pieces like jumbo glass hats, lip-shaped pillows, and 3D-printed hands to organize jewels, you’ll now be able to dress your home up just as Åkerlund does to the wardrobes of Hollywood’s elite. Bea’s personal tagline is “BWHO YOU ARE,” and this new line reflects that mission perfectly. It’s a mix of goth and glam, but still stays true to IKEA’s core style.
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“It’s all about stepping out of your comfort zone—take a chance and dare to not follow the rules,” Bea said in an interview on the IKEA website. She says the world is her playground, and your home certainly shouldn’t be excluded from dressing up.
OMEDELBAR isn’t expected to roll out until March 2018, but all good things come to those who wait, right?