This Is What The New HomeGoods Stores Will Be Called
Plus, when they’ll open.
It turns out we won’t have to wait very long for the much-anticipated new line of HomeGoods stores to open. In an earnings call yesterday, TJX Companies (which owns HomeGoods, TJ Maxx, and Marshalls) president and CEO Ernie Herrman shared more information about the new stores, and most importantly what they will be called: HomeSense.
“We plan to open our first store in late summer with a few more stores slated for the fall,” Herrman said in the call. “HomeSense will offer consumers a different mix of home fashions from HomeGoods, but at the same great value.”
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The HomeSense stores will be distinct, yet complementary to HomeGoods—and similar in its ever-changing inventory and budget-friendly prices. Herrman did not elaborate on the major categories and design differences, which will all be shared later, but he did state “operationally they are being differentiated as well, the way customers will check out in the store, where they check out in the store.”
The new stores’ specific locations have not been specified yet, but there will be one opening in Framingham, Massachusetts, where the company’s headquarters are located.
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And if a HomeSense isn’t opening in your hometown, you can still get your home décor-shopping fix. Customers can expect to see more HomeGoods stores popping up across the United States. Herrman said that the company’s “initiative to bring additional HomeGoods stores to the market more quickly and efficiently” was successful in the first quarter of this year and continues to grow. In a previous earnings call, the company said they were planning to open 80 new stores this year.