Your Target Store Might Look Different When Chip and Joanna Gaines’s Line Launches
One more thing to look forward to.
With Hearth & Hand With Magnolia, Chip and Joanna Gaines’s collection for Target, set to debut in just a few days on November 5th, the superstore is getting ready to welcome Fixer Upper fans. Some lucky shoppers may even be able to get the full Magnolia Market experience when they step into their local store.
Target is planning special merchandise displays in 500 stores so customers can get a feel for what the products will look like in their homes. The displays include a 12-foot-tall “house” that will showcase the collection. Additionally, on the day of the launch, Target is putting a flower cart in 100 stores where guests can get free silk florals. The other stores across the country will feature products on display with vignettes and signs with styling tips from Joanna.
“When guests visit the Silos in Waco, Texas, they get to experience the true essence of what Magnolia is,” Joanna Gaines said in a press release. “We know that not everyone can come visit, so we are excited to bring some of our home to yours through the Hearth & Hand With Magnolia collection.”
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These different displays are all part of the brand’s new push to elevate in-store shopping experiences. Target plans to remodel more than 1,000 stores by 2020, which will include more product vignettes rather than shelf displays.
You can shop the Hearth & Hand line on November 5th in stores and at target.com.