Here’s an Exclusive Sneak Peek at Chip and Joanna Gaines’s New Target Line
The duo stars in a new commercial for the collection.
Here’s something to tide you over until Chip and Joanna Gaines’s new collection, Hearth & Hand with Magnolia, hits Target stores and target.com: a new commercial featuring the Fixer Upper stars and a peek at some of the products you’ll want to put on your wish list.
The TV spot (which will start airing nationwide on October 29th) features tabletop items, decor accents, kitchen supplies, and even a beautiful dollhouse that looks it could have been featured in Fixer Upper—all in Chip and Joanna’s signature modern, rustic, and farmhouse aesthetic. And in the lead-up to the November 5th launch, fans can expect to see more ads promoting the collection.
“As our newest exclusive brand, we have a robust marketing program in place to introduce our guests to Hearth & Hand with Magnolia, and this broadcast spot is just the beginning,” Target’s chief marketing officer, Rick Gomez, told Real Simple in an email. The spot opens with Chip and Joanna Gaines inviting viewers into the home, offering up entertaining inspiration and a look at the must-have collection just in time for the Thanksgiving season.”
Real Simple got to see the Heath & Hand with Magnolia items in-person at a recent press preview and we can tell you it’s perfect for your holiday entertaining needs and beyond. The tabletop items feature stoneware and textiles in muted tones and eye-catching candleholders and vases in brass and glassy. Other décor accessories include lanterns, throw pillows, and even Letters to Santa mailboxes.
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It doesn’t stop at just home decor, either—the line features play sets like a wooden dollhouse and a toy tool bench. Plus, there’s also apparel and accessories: think matching green plaid pajamas for the whole family, leather gloves, a wallet, and a coin purse. Prices in the collection range from $3 (cookie cutters) to $130 (dollhouse).
Take a look at some of the photos below.
Photos by Sarah Yang