This all-purpose, non-toxic cleaning concentrate strives to remove any harmful toxins from your home—plus, it has more than 500 five-star reviews.

By Madison Alcedo
Updated March 25, 2019
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If you’re living in a household that strives to buy organic, natural, and non-toxic beauty products or food items whenever possible, you may be forgetting one important item in your home that you should also consider switching: cleaning supplies.

Generic cleaning products are often filled with harmful chemicals, and as you use them throughout your home, those chemicals can be spread into the air you breathe. Basically, VOCs (volatile organic compounds) are being emitted during each use, and what you may not realize is that these toxins can actually make you sick (or make it harder to get better when you are sick) by weakening your immune system, according to a 2017 study by the University of California San Francisco. What’s even scarier about using these commonplace household cleaners is that they can be just as harmful to your lungs as smoking, according to this 2018 study by the University of Bergen.

Branch Basics

At its core, Branch Basics strives to educate its customers about the importance of detoxing your home to be free of these toxins, which is exactly what motivated the brand’s co-founders Marilee Nelson, Allison Evans, and Kelly Love to create a solution for non-toxic cleaning. When they combined their passions for healthy cleaning, Branch Basics’ The Concentrate was born.

Not only did The Concentrate Starter Kit sell out twice in just two months, it has more than 500 five-star reviews from customers—and for good reason. The plant-based, non-toxic formula means it’s even safe enough to use around children or people with chronic illnesses, and an added bonus is that it’s super affordable—just one bottle of the concentrate can be used to make more than 20 formulas, essentially saving you about $100 in cleaning products.

Branch Basics

Since The Concentrate is one multipurpose formula, it can be used as five different products (depending on the ratio of water you add to the concentrate.) Along with being an all-purpose cleaner, it’s also a streak-free cleaner for glass, a bathroom cleaner, a laundry detergent, and even a foaming hand soap. In other words, say goodbye to having dozens of unnecessary bottles of cleaning products in your cabinets! Plus, The Concentrate is fragrance-free, so it’s a great option if you’re sensitive to fragrances, but if you find yourself really missing fresh scents while cleaning, you can opt to add a drop or two of your favorite essential oil to the solution.

The most popular way to test out Branch Basics’ cleaning concentrate is to begin with the starter kit, which includes a 32-ounce bottle of The Concentrate as well as all the reusable bottles you’ll need. Or, you can buy a 33-ounce bottle of The Concentrate a la carte, too. Easily shop your pick below, and you’ll never have to worry about cleaning your home with toxic products again.

Branch Basics Starter Kit + Oxygen Boost

Branch Basics

To buy: $69;

Branch Basics The Concentrate

Branch Basics

To buy: $49;

Photos: Courtesy of Branch Basics