Best Paper Towels
Viva Brand Choose-a-Size Paper Towels
In the old-school strength test (wet paper towel piled with a weighty load of fruit), Viva was the overwhelming winner. It also cleaned an entire kitchen with just one sheet rinsed and wrung out repeatedly. More like cloth than any other brand, this pick is eco-friendly because it offers so much use out of so little product. Our testers liked the choose-a-size option, since half a sheet is plenty for small jobs.
To buy: $2 a roll, at retailers nationwide and target.com.