If you’re familiar with Casper, chances are you’ve seen the company’s creative ad campaigns promising that its memory foam mattress offers a better night’s sleep for everyone (including “insomniacs” and “creatures of the night”). Considered a disrupter in the mattress industry, Casper changed the buying process by shipping mattresses, pillows, and sheets directly to customers’ homes, all packaged in a box surprisingly small enough to fit through the front door. This ingenious direct-to-consumer model even earned Casper a spot on Fast Company’s list of the world’s most innovative companies.
And while customers loved the convenience of delivery, they missed being able to nap-test the product before purchasing. “Since our launch online three years ago, we’ve seen a huge demand from customers who want to experience the Casper brand in person,” Philip Krim, the CEO and co-founder of Casper, said in a press release. “Partnering with Target allows us to bring Casper products directly to consumers in-store on a national scale,” Krim explains.
Starting on June 18th, Casper’s memory foam mattress will be on display in 35 Target stores nationwide so potential buyers can try it out before making their purchases on Target.com. In addition to the cult-favorite mattress, Casper pillows and sheets will also be hitting select stores and Target.com so you can assemble the bed of your dreams.
Through its partnership with Target, Casper hopes to improve not just how you sleep, but also how you lounge. A Target-exclusive lounger will be arriving in select stores, and its foldable design can be shaped into a chair suitable for Netflix-watching, snacking, and studying, or unrolled for napping or meditating. This dorm room essential is sure to see many college students through late-night studying sessions, and will even help them catch a few Zzs before the big exam.