These Are the Most Googled Halloween Costumes of 2017
See how your costume idea stacks up.
Gal Gadot better prepare for countless lookalikes on October 31. Google recently released its Frightgeist, unveiling the top 50 trending costumes. The feature shows a list of the most Googled costume options both nationally and locally, derived from the top 500 costume searches in the U.S.
Topping the list is Wonder Woman. After the success of the DC Comics-inspired film earlier this year, it’s no surprise that people are getting ready to don the heroine’s cape. And just behind the superhero is a villain: Harley Quinn. the DC Comic anti-hero, portrayed by Margot Robbie in 2016’s Suicide Squad, fills the No. 2 slot.
Rounding out the top five costumes are clown, unicorn, and rabbit. Other notable, pop culture references in the top 50 are Disney’s Moana, the horror film IT, Belle, and Game of Thrones’ Daenerys Targaryen.
It also appears that people are trying to go back to the future, with costumes pegged to the 1980s and 1990s taking the 32nd and 48th spots, respectively.
Despite these more timely options, some Google searchers are sticking to the classics. Monster, vampire, zombie, pumpkin, skeleton, and witch were among the costumes that made the list.
Each ranked costume has its own page, which features the top five towns Googling that particular get-up. For example, people in Parkersburg, West Virginia have searched for Wonder Woman more than any other city, and Winston Salem, North Carolina tops the list for Googling “Ninja.”
Not finding your No. 1 choice on the list? Simply search for your idea and find out who is Googling it, too. For a more visual experience, click on “Costume Map” and hover over states to see where certain costume ideas are trending.
Still deciding on your alter ego? The Frightgeist’s Costume Wizard allows you to adjust your search based on spookiness level (0-100), style (classic to modern), trend meter (national to local), and uniqueness level (0-100). Hit “submit” and the wizard will tell you who (or what) to emulate this year.
For more information, visit frightgeist.withgoogle.com.