There’s so much to look forward to in the fall season—the leaves are changing, there are so many cozy dishes to make and eat, there’s football to watch, and of course, Halloween to celebrate. This year, there will be plenty of (budget-friendly) ways to get in the spooky spirit, thanks to Target’s new brand, Hyde & Eek Boutique.
The new line will include home décor items, costumes, and candy—all at affordable price points. There are three different themes, so there’s something for every style: Nocturne collection, which is spooky and elevated; Stories in the Dark collection, which is more traditional; and Day of the Dead, which is a modern and youthful approach to the traditional cultural celebration.
“Last year, we introduced Wondershop—our exclusive seasonal brand for holiday—and guests loved it,” Mark Tritton, Target’s chief merchandising officer, told RealSimple.com. “We wanted to bring elements of that magic to our Halloween assortment, inviting guests to get into the spirit of things, in a uniquely Target way. That sparked the idea for Hyde and Eek! Boutique.”
Take a look at some of our favorite finds below, and shop the entire collection in stores and at Target.com now.