These Are the Most Popular Easter Candies in America, According to Instacart

Only one mention of Peeps!

Directly Above Shot Of Chocolate Candies On Blue Background
Photo: Natalia Klenova/Getty Images

Whether you're filling an Easter basket or expecting to receive one to mark the April holiday, we can all agree that there's a science to crafting the perfect array of treats—you've got your pastel treats, egg-shaped desserts, and of course, plenty of chocolate. And while there are tons of Easter basket candies and egg hunt sweets to choose from, Americans tend to gravitate towards some tried-and-true favorites, like Cadbury products and chocolate bunnies.

With just days to go before the Easter holiday, Instacart released a list of America's favorite Easter candies by volume in the weeks leading up to the special occasion. The data was collected via a survey of more than 2,000 Americans conducted online by The Harris Poll, and revealed that Americans take their Easter confections very seriously. According to the intel, 92 percent of those who celebrate Easter are planning to buy Easter candy this year.

This year's favorite Easter candy may come as a bit of a surprise (no Peeps or Cadbury Creme Eggs!). And overall, chocolate treats are more popular than their sweet counterparts made without chocolate—seven out of the top 10 candies include chocolate. Keep reading to find out America's most popular Easter candies.

01 of 10

Reese's Peanut Butter Eggs

Reeses Peanut Butter Eggs

The Hershey Company

This year's new most popular treat, these tasty eggs boast a milk chocolate exterior and a peanut butter center, similar to that of a traditional Reese's Peanut Butter Cup. That delicious combo was enough to make this seasonal Reese's creation the most popular Easter candy in more than half of the states, including most of the West and the East Coasts.

02 of 10

Kinder Chocolate Candy Egg (With Surprise Inside)

Kinder Joy Eggs With Surprise


A new entrant to the top 10 list this year, this is a two-in-one kind of Easter treat. Inside the egg, one half features two flavors of gooey chocolate cream with crispy wafers that they can spoon out—and the other features a surprise toy.

03 of 10

Starburst Easter Jelly Beans

Starburst Jelly Beans


The first non-chocolate item to appear on the list, these fruit snacks snagged top honors in a handful of states, including Michigan, Ohio, Indiana, Illinois, and Missouri.

04 of 10

Lindt Milk Chocolate Bunny

Lindt Milk Chocolate Bunny


Since Instacart's data showed that 61 percent of Americans planned to buy chocolate bunnies this year, it's no surprise that these adorable chocolate creatures took fourth place.

05 of 10

Cadbury Easter Creme Egg

Cadbury Creme Eggs


This Easter staple, which is a chocolate egg with a soft fondant center, was the most popular confection in Mississippi and Arkansas this year.

06 of 10

Hershey's Milk Chocolate Candy Eggs

Hershey's Easter Milk Chocolate Eggs


Nearly two-thirds of those surveyed were planning to add chocolate eggs to their Easter baskets—and these colorfully wrapped solid chocolate candies add a bit of pizzazz to your arrangement.

07 of 10

Hershey's Milk Chocolate Kisses

Hershey's Milk Chocolate Kisses


Though not Easter specific, there's no denying the appeal of a classic Hershey's kiss, especially if you want just a little something sweet to celebrate. That's why Americans named these treats the seventh most popular Easter candy.

08 of 10

PEEPS Yellow Marshmallow Chicks

Peeps Pizza is Now a Thing
Getty Images

PEEPS are an essential part of most people's Easter celebrations, according to Instacart's survey, with 42 percent of those surveyed planning to pick up the iconic marshmallow chicks and bunnies.

09 of 10

M&M's Easter Milk Chocolate Candy

M&Ms Milk Chocolate Candies


Coming in ninth are these Easter-themed M&M's, which boast a mix of pastel hues and make an excellent filling for an "egg" left behind by the Easter Bunny.

10 of 10

Brach's Jelly Bird Eggs

Brachs Jelly Bird Eggs


According to Instacart's info, 51 percent of Americans plan to indulge in jelly beans this year—which explains why two of these sweets (including these classic Brach's flavors) are in the mix.

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