IKEA Wants to Help You Set Up Your Christmas Tree
Try before you buy.
One of the most exciting parts of the holiday season is setting up your Christmas tree—from choosing one to decorating it with your favorite ornaments and lights. But have you ever chosen the perfect tree and realized that it didn’t fit in your house? Or maybe you bought all the ornaments with a specific vision in mind and realized that it didn’t work at all? IKEA wants to help make the process easier for you this season through its augmented reality app, IKEA Place.
The app, which was introduced with the launch of iOS 11, already lets you virtually place IKEA products in your house so you can essentially try before you buy. You can place that MALM bed or EKTORP sofa in your space to see how it fits before you have to head to the store to pick it up, or assemble it only to realize that it’s too big or too small for your space. Now, you can “place” a Christmas tree in your space with the app to plan out your holiday decorations.
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App users will have the option of virtually placing four holiday tree options—the FEJKA artificial holiday tree (~71”), a traditional holiday tree (~112”), a minimalist holiday tree (~79”), and a white holiday tree (~39 ½”). These trees are true-to-scale so you’ll know exactly how each will fit in your living room.
Now, it’s time to deck the halls!