Wrapping gifts shouldn't feel like a chore. 

By Sarah Yang
October 23, 2017
target.com

It may be October, but it’s never too early to start thinking about gift giving for the holidays. And while you’re at it, you might want to get a head start on thinking about how you’re going to wrap said gifts. Stationery company Sugar Paper is here to help with its third collection of holiday gift wrap and decor for Target.

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The latest collection features four different color palettes—pale pink, midnight blue, pale grey, and red—so you can choose based on your personal style. The designs have gold foil details and hand-calligraphy lettering to make it feel even more personalized and high-end, without that hefty price tag. “When designing the collection, we found ourselves loving the idea of the Target guest being able to choose a color story that could inspire all their holiday decorating, including the tree,” Sugar Paper founders Chelsea Shukov and Jamie Grobecker told RealSimple.com. “We all agreed on the classic red, white, gold color theme and of course our signature pale pink. We then decided to add grey and navy for options that were traditional yet unpredictable.”

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The line doesn’t stop at wrapping paper for presents—you can also decorate your tree and the rest of your house with items from the collection. There are ornaments, tree toppers, and stockings that will complement the presents under the tree. “The gold tree topper is a favorite and an instant classic,” Shukov and Grobecker said. “It was designed for our kids who always look forward to adding a star on top of the tree, and because it’s reversible, it looks great from any angle. It’s intentionally made small, like a little wink on the top of the tree.”

sugar paper target collection

The collection is available at Target. Prices range from $2-$15.

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