Though unexpected, this gift is extremely popular among nominees.
Even if they don't receive an award on Sunday, Academy Award nominees will still go home with something fun: an Oscar gift bag worth nearly $100,000. And this year's haul will include an unexpected food gift: a box of high-end maple syrup. That's right, maple syrup.
Of course, the syrup isn't your typical grocery store stuff. The 100% pure organic maple syrup and maple-derived products, made by a company called rouGe, are produced in Qubec, Canada, and are marketed as luxe food gifts geared towards celebrities. The products are offered online only, in three types of packages, though the nominees will receive an Oscar-specific multi-pack valued at $100 (greatly increasing the value of a short stack).
For the rest of us, there's the Celebrity Gift Set ($125), which includes maple syrup, maple and raspberry dressing, maple and dijon dressing, prepared maple mustard, and Julie’s hard maple candies. The Prestige Gift Set ($125) has maple syrup, three types of maple jelly, maple butter, and the hard candies. The Premium Gift Set ($225) offers both the Celebrity and the Prestige products. All three come with a personalized official certificate of adoption of a maple tree in Quebec.
Other food gifts in the Oscar gift bag include oranges from the delivery app Epifruit, Chocolatines chocolate, Southern Wicked Lemonade Moonshine, Delicacies Candy & Confections organic vegan lollipops, the Danish cookbook Cook Yourself Happy by Carline Fleming, Posh Pretzels gourmet pretzel gift boxes, and Quincy Herbals detox tea. For more products, check out Fortune’s list of the best and most unusual parts of the goodie bags.