It’s flying off the shelves.

By Grace Elkus
December 02, 2016
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

Despite the millions of toys lining store shelves worldwide, only a few become viral holiday hot commodities. This year, according to new research from Google, the most-searched for toy is a Hatchimal (and yes, it’s just what it sounds like).

The children’s toy arrives inside of a large egg, which then requires tapping, rubbing, and patting in order for it to hatch. You’ll know what to do based on the color that flashes on the eggs surface—and the squawks, squeals, and gurgles that come from the creature inside. For example, when the egg flashes light blue, the Hatchimal is cold, and the bottom of the egg must be rubbed to warm it up. The egg is ready to hatch when it begins flashing rainbow lights (you can’t miss it).

Because each Hatchimal is unique, hatching times will vary—it can take anywhere between 25 to 40 minutes for the furry creature to break free. Perhaps the best part is the surprise inside, as the Hatchimal can be one of five “species”—a Pengual, a Draggle, a Burtle, an Owlicorn, or a Bearakeet. After hatching, the adorable toy goes through three stages of life: Baby, Toddler, and Kid, and you can reset to Baby any time after it hatches. How quickly it moves through life depends on how much it is played with. And parents, don’t worry—you can turn the noisy Hatchimal to “half volume” after it hatches.

The retail value of the toy, which has been likened to both a Furby and a Tamagotchi, is $59.99, though it is currently almost impossible to find at that price. However, there are rumors that Toys R Us will have Hatchimals on Sunday, Dec. 4, and the company also has plans to re-stock in 2017.

Can’t get your hands on a Hatchimal before Christmas? See below for the other highest trending gifts: