20 Trending Gifts to Buy This Year, According to Google

There’s something for everyone.

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

coffee machine
Photo: amazon.com

If you're having trouble thinking of a great holiday present for someone (or a few people) on your shopping list this year, don't sweat it. Google has you covered: It recently unveiled its annual list of 100 giftable products, which it predicts will trend the most during the holiday season this year, based on months of data—yes, it knows that everyone has been searching for espresso machines, eye creams, and fitness trackers. So you can pretty much guarantee that these are the most-wanted items of 2021.

You're sure to find the perfect gift no matter who you're shopping for since this list includes popular products in a variety of categories. You can browse gifts for gamers, beauty lovers, home cooks, fitness fans, tech-savvy people, and (of course) kids. There are plenty of things to choose from, like skincare products, designer fragrances, kitchen appliances, wireless earbuds, toys, and more. Some notable inclusions are a single serve Keurig coffee maker, a Chanel perfume, new Apple AirPods, and a modern Easy-Bake oven.

Prices range from seriously splurge-worthy (we're looking at you Dyson Airwrap) to reasonably affordable (hello, Bratz dolls and Peter Thomas Roth eye cream). And while these would certainly make lovely gifts, we wouldn't blame you for doing a little personal shopping while you're at it, too. Who could resist a glossy Le Creuset Dutch oven or a pair of noise-cancelling earbuds? And this Barbara Sturm face cream is just begging to join your skincare collection, especially while winter weather can leave skin feeling dry.

As you've likely heard, there's a good chance that online orders will be delayed as the holidays get closer. So if you're shopping for a gift, don't wait. Take a look at all 100 of the products Google predicts will be a big hit this year, or keep scrolling to shop 20 of our favorites. We even managed to find some of the picks on sale at stores like Amazon and Walmart.

Trending Kitchen Gifts

coffee machine
amazon.com
  • Keurig K-Mini Plus Single-Serve Coffee Maker, $99; amazon.com
  • Emeril Lagasse Power Air Fryer 360, $173 (was $250); amazon.com
  • Le Creuset Oval Dutch Oven, from $255; lecreuset.com
  • Vitamix Immersion Blender, $150; amazon.com
  • Breville Barista Express Espresso Machine, $650 (was $700); amazon.com

Trending Beauty Gifts

face cream
sephora.com
  • D. Barbara Sturm Face Cream, $215; sephora.com
  • BaBylissPro Nano Titanium Prima Ionic Straightener, $189; amazon.com
  • Chanel Chance Eau Tendre, $138; chanel.com
  • Peter Thomas Roth Instant Firm Temporary Eye Tightener, $38; amazon.com
  • Dyson Airwrap Complete Styler, $550; ulta.com

Best Tech Gifts

airpods max
amazon.com
  • Apple AirPods Max, $479 (was $549); amazon.com
  • Fitbit Luxe Fitness Tracker, $100 (was $150); amazon.com
  • Ring Video Doorbell 3, $180; amazon.com
  • Beats Studio Buds Wireless Noise Cancelling Earbuds, $100 (was $130); amazon.com
  • Google Pixel 6, $599; amazon.com

Trending Toy Gifts

easy bake oven
walmart.com
Was this page helpful?
Related Articles