HelloFresh vs. Blue Apron: How They Compare

We compared two giants in the meal kit industry; here are our thoughts

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HelloFresh bowl of soup with towel

Real Simple / Tori Marinet

About HelloFresh

HelloFresh is a global meal delivery industry giant and a household name in the U.S. When it comes to the meals served by the company, rather than focusing on a specific diet niche or customer base, HelloFresh wants to provide meals that are flavorful, filling, and fresh, served at an approachable price point. While it may not be the central focus, these are the dietary options available from HelloFresh:

  • Vegetarian
  • Vegan
  • Calorie Smart
  • Protein Smart
  • Carb Smart
Hello Fresh Packaging and Ingredients

Real Simple / Tori Marinet

About Blue Apron

Blue Apron wants to help you achieve exceptional meals every night of the week with chef-curated menus and an obsessive commitment to sourcing quality ingredients. With its home base in NYC, there's plenty of inspiration to draw on and talent to support its mission. The service doesn't necessarily cater to specialty diets but does offer up the following accommodations in its menus: 

  • Vegetarian
  • Wellness
  • WW
Blue Apron packaging and ingredients

Real Simple / Tori Marinet

HelloFresh vs. Blue Apron at a Glance

Company Starting Price Delivery Area Products Arrive  Customers Can Choose Delivery Date?  Free Shipping? 
HelloFresh $8.99 per serving 48 states Fresh Yes No
Blue Apron $7.99 per serving 48 states Fresh Yes No

Price Comparison

Company Starting Price per Serving Highest Price per Serving Additional Pricing
HelloFresh $8.99 per serving $12.49 per serving $10.99 shipping
Blue Apron $7.99 per serving $11.99 per serving $9.99 shipping

HelloFresh Customer Review

"HelloFresh has really found a way to thread the needle on successfully appealing to its customers without really having a niche. It's incredibly difficult to please everyone, especially with food, but HelloFresh seems to have cracked the code." 

HelloFresh ingredients

Real Simple / Tori Marinet

Blue Apron Customer Review

"I have never come across a flavor experience that is superior to Blue Apron. It is definitely not the best choice for all palates and food preferences, but the menu feels like a siren song for the epicure who needs support during a busy week like the rest of us but still wants dinner to feel exceptional." 

Blue Apron Ingredients and Recipe

Real Simple / Tori Marinet

Pros and Cons



  • Large weekly menu 
  • Punchy flavors
  • Satisfying portions
  • Uses less plastic than other kits


  • Not many diet accommodations
  • Menus can feel repetitive

Blue Apron


  • Focus on culinary excellence
  • Kits, heat-and-eat meals, and add-ons are available
  • Reasonably priced, especially for the quality


  • Smaller menu by comparison
  • Plastic packaging overload

Alternatives to HelloFresh and Blue Apron

If you're not feeling particularly jazzed about either HelloFresh or Blue Apron, there are still plenty of other meal delivery services to try. If both services are asking too much of your culinary skills, you may want to check out Home Chef, which is focused on getting meal kits to be as convenient and quick as possible while still involving some cooking. Sunbasket is another well-loved meal kit service that focuses on sustainability, with a menu that falls somewhere between the comfort classics of HelloFresh and the culinary refinement of Blue Apron. If you realize that all meal kits sound like too much effort, you can always opt for a prepared meal delivery service instead, and we recommend checking out CookUnity as a starting point there. 

Blue Apron plated chicken dish with recipe

Real Simple / Tori Marinet

Final Thoughts

When comparing two of America's favorite meal kits, HelloFresh and Blue Apron are well matched regarding price point, ease of use for the service, and the level of kitchen hustle you'll have to put in. However, if you want something that's a more epicurean experience, Blue Apron is a better bet, but if it's a hearty and crowd-pleasing dinner you're after, HelloFresh may be more up your alley. 

Frequently Asked Questions

  • Can You Customize HelloFresh Recipes?

    HelloFresh recipes do allow for a certain amount of customization, mainly when it comes to protein choice. The menu of approximately 30 options each week typically allows for protein swaps in certain meals or additions for vegetarian options. There is also an assortment of sides and other add-ons to help take your meals to the next level. 

  • Can You Customize Blue Apron Orders?

    Blue Apron allows for customization in about half of its weekly menu of 16-ish meals. Most of this is in swapping a protein for a more premium item or making a meat-based dish into a vegetarian one. 

  • Are HelloFresh and Blue Apron Good for Families?

    Both services can make feeding your family easier, but the best service for your family will likely depend on flavor preferences and what degree of "kid-friendly" food you need. Blue Apron would definitely be a win if you're a family of more adventurous palates, while HelloFresh may be a bit more friendly for picky eaters. 

  • Which Is Cheaper, Blue Apron or HelloFresh?

    While pricing between these kits is comparable, Blue Apron is technically less expensive than HelloFresh, which may surprise some readers. Blue Apron's least expensive plan is $7.99 per serving, compared to HelloFresh's $8.99. At the higher end, it's an even closer call with only a $0.50 difference, again making HelloFresh the more pricey option. 

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