The catchiest tunes tend to have generic melodies with unexpected twists, says a new study.
Why do some songs stick in our heads for infuriatingly long periods of time? According to the first large-scale study of its kind, it’s all about their combination of upbeat tempos, easy-to-remember melodies, and a little something unexpected. The new research looked at some of the most popular songs with this “stick factor"—and gives advice for how to get them unstuck, as well.
Tunes that we can’t seem to shake are sometimes known as earworms, or referred to in the scientific community as involuntary musical imagery. It makes sense that recent chart-toppers that get lots of radio play are more likely to find their place deep in our brains, but that theory—and the reasoning why some songs are catchier (and stickier) than others—has not been widely examined in a scientific way.
So Kelly Jakubowski, PhD, a former psychology teaching fellow at Goldsmiths, University of London, set out to do just that. Between 2010 and 2013, she and and her fellow researchers asked 3,000 people about their most frequent earworm, and compared those tunes' melodic features to other songs that were just as popular during the same time period (based on U.K. music charts), but were not named in the survey.
They found that the songs commonly cited as earworms were more likely to have fast tempos and, overall, fairly generic melodic contours. An example of a common contour pattern can be heard in Twinkle Twinkle Little Star, where the first phrase rises in pitch and the second falls, Jakubowski noted in a press release.
This rising-and-falling pitch pattern is followed in other nursery rhymes, as well, which makes them easy for young children to remember. And it's used in plenty of pop music, too, she says—like the beginning of Maroon 5’s “Moves Like Jagger,” one of the most common earworms named in the study.
But earworms also tend to have some unique and unusual intervals, such as musical leaps or repeated notes, that set them apart from the average pop song. Jakubowski cites the opening notes of “Smoke On The Water” by Deep Purple, the chorus of Lady Gaga’s “Bad Romance,” or the instrumental riffs of “My Sharona” by the Knack as examples.
"Our findings show that you can to some extent predict which songs are going to get stuck in people's heads based on the song's melodic content,” said Jakubowski, who’s now a research assistant in the Department of Music at Durham University. “This could help aspiring songwriters or advertisers write a jingle everyone will remember for days or months afterwards.”
The study confirmed the idea that frequent and recent exposure to a song make it more likely to become an earworm, and that people who sing and listen to music often tend to experience this phenomenon more than others. It also found that words, images, and other associations can bring songs to mind, often from deep in our memories.
"We now also know that, regardless of the chart success of a song, there are certain features of the melody that make it more prone to getting stuck in people's heads like some sort of private musical screensaver,” said Jakubowski.
But here’s the part of the study you’ve probably been waiting for: what to do about it when it happens to you. Based on survey responses of what’s worked for other people, the authors make three recommendations:
- Engage with the song. Many people said that listening to a song all the way through helps quiet the constant loop in their heads.
- Distract yourself. Thinking about or listening to another song helps some people, too. In the study—which surveyed Brits—the top-named “cure song” was “God Save the Queen.” (Maybe the U.S. equivalent is the “Star Spangled Banner?”)
- Let it be. Other people reported that the best way to get rid of an earworm was to just try not to think about it, and let it fade away naturally on its own.
Jakubowski says that 90 percent of us get songs stuck in our heads at least once a week, normally when the brain is not doing much—while we’re in the shower, walking, or doing mindless chores, for example. Further research on this topic could potentially help scientists understand how brain networks involved in perception, emotion, memory, and spontaneous thought behave in different people, she says.
The study, which was published today in the academic journal Psychology of Aesthetics, Creativity and the Arts, lists the following as the most frequently named earworms. (Remember, the survey was done between 2010 and 2013.) We apologize in advance for bringing them up, as we know you’ll be humming them all week long.
- Bad Romance - Lady Gaga
- Can't Get You Out Of My Head - Kylie Minogue
- Don't Stop Believing - Journey
- Somebody That I Used To Know - Gotye
- Moves Like Jagger - Maroon 5
- California Gurls - Katy Perry
- Bohemian Rhapsody - Queen
- Alejandro - Lady Gaga
- Poker Face - Lady Gaga