Why Unicorn Food Is Taking Over Your Instagram

It’s too cute.

If 2016 was the year of galaxy desserts and all things rainbow (like this healthy rainbow pizza), 2017 is heralding in a riff on both: unicorn foods.

Like galaxy cupcakes, they’re shimmery thanks to sprinkles, sparkly candy, or even gold leaf. They’re just as colorful as rainbow bagels, but come in pastel hues. Sometimes they’re shaped like actual unicorns, while other times fluffy ingredients (marshmallows, cotton candy, or frothy foam) stand in for soft unicorn fur. In a word, they’re whimsical. 

Here’s a rundown of all of the different variations we’ve spotted.


The Latte

A Brooklyn-based café is serving up frothy beverages dyed with natural coloring like mineral-rich blue-green algae.


A unicorn latte always does the trick 👌🎈📸: @esarahcampbell

A post shared by The End Brooklyn (@thendbrooklyn) on


The Toast

Avocado toast just got served. This homemade creation is smeared with colorful cream cheese and garnished with gold leaf (because why not?). And there’s no food coloring. Beet juice makes pink; turmeric, yellow; chlorophyll, green, and so on.


The Hot Chocolate

You’ll definitely need a spoon.


The Milkshake

Meet the Unicorn Parade, from New York City-based dessert shop, New Territories. Made from Van Leeuwen ice cream, it’s topped with an ube swirl a twisted marshmallow “horn.”


The Macaroon

Robin’s egg blue cookies sandwich shimmery sprinkles. To DIY, you can buy these sprinkles on Etsy.


Macarons studded with @Bakesbox sprinkles!!! 🎉🎉🎉

A post shared by Felicity & Krystle (@junipercakery) on


The Donut