Location: Immediately past the flowers
Why it’s here: To create a tempting sensory experience. “Stores need to communicate to shoppers that produce is fresh or else people won’t buy anything,” says Liebmann.
Shopping tips: Reach to the back and dig for the freshest items. “The smart retailers always have the oldest merchandise in front or on top, since they need to get rid of it quicker,” says Mike Tesler, president of Retail-Concepts. Buy produce during the week. “Most deliveries come in Monday through Friday,” Underhill says.