Whole Foods' First-Ever Plant-Based Food Trends Are Here for 2021—and We Want to Try Them All
If you haven't heard, eating plants is cool—very cool. One, it's astronomically better for the environment. Two, it's another creative challenge to take on at the grocery store and in the kitchen. And three, it's just so darn delicious. And hot off the presses to prove its popularity, is the very first fully plant-based food trends report from Whole Foods Market's—just in time for summer dining and entertaining.
Plant-based foods and alternatives have never been more popular among consumers as they learn more about the myriad benefits of incorporating ground-grown ingredients into their diets, and also cutting back on meat, dairy, and other animal byproducts. And after the year (plus!) of the food monotony we've had, people are craving new flavors, open to trying new things, and have never been more conscious about what they're feeding themselves and their families. In fact, according to Whole Foods, a recent study from The Hartman Group revealed that 48 percent of consumers actively seek out products labeled as "plant-based."
"Plant-based is the grocery category to watch right now as brands continue to innovate by using new ingredients and processes that make plant-based products exciting for shoppers," said Parker Brody, senior global category merchant for plant-based at Whole Foods Market, in a press release. "And in the laid-back days of summer, we find that customers are breaking out of their routines and are more open to trying something new, whether they're longtime vegans or just starting to experiment with plant-based eating."
Don't worry—it's not all boring salads and steamed broccoli. "Expect to see gourmet plant-based cheese alternative spreads at picnics and fish alternatives made from banana blossoms on the grill this season," Brody said. We're sold. Whole Foods' Trends Council used its extensive trove of consumer and brand data, product-sourcing expertise, and food industry knowledge to find the top five plant based food trends to look out for in 2021 (and beyond).