It’s one of the three finalists in their “Do Us a Flavor” contest.

July 18, 2017
Lay's

Lay’s is known to have some pretty unique flavors—think Dill Pickle and Southern Biscuits and Gravy. But the three finalists in their “Do Us a Flavor” contest might just be their most original yet.

Millions of potato chip-loving fans submitted flavors to the contest, with Crispy Taco, Everything Bagel With Cream Cheese, and Fried Green Tomato coming out on top. The Everything Bagel flavor is kettle cooked, the Fried Green Tomato flavor is offered in Lay's signature wavy style, and the Crispy Taco flavor tops the original chip.

“After four contests, our fans continue to amaze us with their creativity and passion, which both clearly come through in this year’s flavors,” Sarah Guzman, senior director of marketing at Frito-Lay, said in a statement. “Each of this year’s finalist flavors is a delicious expression of the dish and story that inspired it, and we’re looking forward to having America decide which one will come out on top.”

We tried all three, and our favorite by far was the Fried Green Tomato flavor. Though strange for a chip, it tasted just like the real thing. Crispy Taco, though somewhat unappetizing, also got points for tasting just like a meaty hard shell taco. Everything Bagel came through in the cream cheese department, though we would have liked more “everything” spice.

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The three flavors will be available in stores Monday, July 24, and fans will have until October 8 to decide their favorite. To vote, visit lays.com or vote on Twitter or Instagram using the hashtags #SweepstakesEntry along with #VoteEverythingBagel, #VoteFriedGreenTomato, or #VoteCrispyTaco. The creator of the winning flavor will receive one million dollars.

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