It’s our new favorite way to enjoy the sweet cereal.

July 12, 2017
General Mills

We thought nothing could beat a bowl of Cinnamon Toast Crunch cereal, what with the swirls of cinnamon sugar that sweeten the milk as you eat. But General Mills just released a new product that has us reaching for an even sweeter breakfast option. 

The latest addition to the popular cereal’s lineup is Cinnamon Toast Crunch Bites, soft mini donuts piped with sweet cinnamon filling and rolled in cinnamon sugar. Think of them as a sweet take on Bantam Bagels, the cult-favorite bagel bites stuffed with flavored cream cheese. Considering the reaction to trend-spotter @candyhunting’s post on Instagram, these are going to be a best-seller. 

The bites begin shipping on Monday, July 17 and will be available in the freezer section of grocery stores nationwide by the end of the month. Full distribution is expected by the end of September. To prepare, simply microwave for 30 seconds until warm and gooey. The bites are available in two sizes: an 18-count box for $4, or a 30-count box for $6. The serving size is four donuts.  

Though the bites currently only come in the original Cinnamon Toast Crunch flavor, boxes of the cereal are now offered in four additional varieties: French Toast Crunch, Apple Cinnamon Toast Crunch, Strawberry Toast Crunch, and Blueberry Toast Crunch. And here’s a fun fact about French Toast Crunch: it was discontinued in 2006, but returned in 2014 due to popular demand.

This isn’t the first time the cereal has been transformed into another breakfast item. In February, the company launched Cinnamon Toast Crunch and Lucky Charms instant oatmeal packets, complete with a pouch of mix-in toppings.  

RELATED: Lucky Charms and Cinnamon Toast Crunch Now Come in Oatmeal Form 

If you can’t get enough cereal in your life, check out our collection of cereal desserts.

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