When KFC locations across the UK were closed due to a chicken shortage, the fast food chain found a way to laugh it off.
Earlier this week, KFC restaurants all over the UK closed their doors due to a chicken shortage, which is probably the worst possible thing that could happen to a fried chicken chain. Customers all over the UK were inconvenienced, and nearly half of their 900 outlets closed.
To apologize to customers and own up to their mistake, the chain ran a hilarious ad in the UK newspapers The Sun and Metro today. The eye-catching spread features a single image of the iconic chicken bucket, but instead of the usual KFC logo on the side, the bucket in the saucy ad reads “FCK."
“We’re sorry,” the apology on the ad continues, “A chicken restaurant without any chicken. It’s not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we were closed.”
The spread then points hungry customers to a website where they can see more information about the shutdown and the status of their local stores.
“The chicken crossed the road, just not to our restaurants,” the KFC UK website jokes.
According to Campaign, 700 of the 900 UK restaurants had reopened as of yesterday. The chain blamed the shortage on “operational issues” during deliveries. Other locations are open and offering limited menus.