Sanrio and Sugarfina have teamed up to create the most adorable candy collection.

By Sarah Yang
September 14, 2017
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First there was Hello Kitty wine, and now there’s a candy collection featuring the lovable cat and all of her friends. Cue the nostalgia, because who didn’t have a Hello Kitty pencil case or Keroppi wallet when they were younger?

Sanrio, the company that created Hello Kitty, just partnered with gourmet candy boutique, Sugarfina, to launch a new collection of sweets. The Sanrio Loves Sugarfina features bento boxes and cubes inspired by your favorite characters. It’s the perfect gift for the friend who never missed a trip to the Sanrio store.  

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There are strawberry-flavored gummies shaped like Hello Kitty’s bow and apple pie-flavored ones in the shape of her face. For fans of the other characters, you can find Badtz-Maru Mischievous Chocolate Pops, Keroppi Donut Pond Jelly Beans, Chococat Chocolate Sea Salt Caramels, Gudetama Lazy Gummy Eggs, and My Melody Sweet Chocolate Pearls. The new collection also features a special pop-up bento box that has a diorama with all of the Sanrio characters inside.

Today, you can get VIP access by visiting, and the whole line launches online and in stores on Monday, September 18th. If you head to a store on launch day, you’re in for a treat: the first 25 people in line will get a free Sanrio cube.

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The prices range from $8 (for the small candy cubes) to $30 (for the pop-up candy bento box).