Welcome to #FOODIRL: Food In Real Life
Go beyond the glossy, picture-perfect images to see food as it should be—imperfect and fun. Join Time Inc. food editors as they bring a much-needed dose of reality to a food-obsessed nation. Share your photos with us using #FoodIRL.
Wouldn’t it be amazing if our food life were actually like our Instagram food life? Perfectly composed dishes, impeccably stylish cookware, nothing ever burnt, and no apron ever stained? Here’s a little secret—our food life is as messy as yours. The Time Inc. food editors are ready to share what their meals really look like.
Today, we’re launching @Food_IRL, an Instagram community for people who love food—but who also want to see how the sausage is made, so to speak. We’ll show you the #nofilter secrets of the Time Inc. food world, and feature real moments from your favorite editors at Cooking Light, Real Simple, My Recipes, Health, Food & Wine, and Extra Crispy.
With Thanksgiving only days away, visit @Food_IRL daily to remind yourself that not all lattice crust pies have perfectly even layers, and even the savviest cooks burn something when prepping a massive meal. In turn, we promise to feature only honest moments from our test kitchens, our shopping carts, and our weeknight dinners.
Tag your own unfiltered food moments at #FoodIRL, and together, we’ll create a comforting, funny, and most of all, real community around mealtime.