The 40 Best Valentine’s Day Gifts of 2023

Our top picks include personalized jewelry, luxe pajamas, romantic candles, and more.

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

valentine's day gifts

Real Simple / Alli Waataja

For a holiday that’s all about celebrating your loved ones, Valentine’s Day can cause a lot of stress—especially when you can’t come up with a good gift idea for your partner. Most people fall back on the traditional bouquet-plus-card combo, but there are plenty of presents that are unique, thoughtful, and show just how much you care. 

To help you in the hunt for the perfect Valentine’s Day gift, we researched a variety of different options to find ideas that run from romantic to useful. Find all of our picks below, and keep scrolling to have your romantic gifting questions answered. We also consulted Jodi R. R. Smith, etiquette expert and author at Mannersmith, for expert advice on Valentine’s Day gifting.

“Take the time to think about them. What do you know? What do they like to eat, read, listen to, watch, and do? Do they love tea or coffee? Then a cup or mug that reflects their personality with some teas or coffees is a great gift. Maybe they love history and your area has some guided historical tours, or they have never seen Casablanca, so you arrange a movie night with dinner themed to the film for them. The bottom line is Valentine’s Day is not a referendum on your relationship, but a chance to show the person you love that you care deeply about them.”

Le Creuset Mini Cocotte with Heart Knob

Le Creuset Mini Cocotte with Heart Knob

Amazon

For couples who like to chef it up, this mini Dutch oven from Le Creuset makes for a sweet surprise. It’s the perfect size to bake a gooey cobbler or savory gratin for two, and it can be used in your broiler or oven so you can whip up whatever your heart desires. 

The lid comes topped with an adorable heart that’s encased in real gold foil, and the smooth glaze is practically non-stick and won’t crack, ensuring that you'll get a lot of use out of your cocotte. Lastly, it’s only two inches tall and five inches wide, meaning it can easily be stored, even if you have a cramped kitchen. 

Price at time of publish: $32

Maude Burn Massage Candle No. 0

Maude Burn Massage Candle

Sephora

Candles are a relaxing gift on their own, but the Maude Burn Massage Candle takes things to a whole new level of pampering. Each jar is filled with a mix of jojoba and soybean oils that can be poured onto the skin and used as massage oil as soon as it’s melted and extinguished. The wax combo has a soot-free burn that won’t leave any unpleasant aromas lingering in the air. 

There are several fragrances to choose from, like warm amber or fresh eucalyptus, as well as a fragrance-free option for those who are sensitive to smells. Lighting their massage candle and doing some self-care will quickly become your valentine’s favorite way to unwind after a long day. 

Price at time of publish: From $18

Adventure Challenge Scratch-Off Date Book for Couples

The Adventure Challenge Game Couples

Amazon

Want to take your relationship to new heights? The Adventure Challenge: Couples Edition will help you and your boo go on more fun, unforgettable experiences and help you grow closer too. 

Each challenge is a surprise until you scratch it off and reveal what your adventure will be, but the book provides an estimated time and cost estimate so you have some idea of what you’re getting into beforehand. The only rule is that once you uncover the challenge, you’re committed to completing it. The book also gives you some space to document your experience with a photo and notes section so you’ll never forget all the memories you’ve made.  

Price at time of publish: $50

Plants.com Hoya Heart Succulent

Plants.com Hoya Heart Succulent

Plants.com

A bouquet of flowers may be standard Valentine’s Day fare, but this heart-shaped plant is a worthy alternative. It features either a single or double leaf from the Hoya kerrii plant, which is a type of succulent that’s easy to grow and care for, even if you have a brown thumb. 

It’ll look fresh and beautiful for years—way longer than traditional flowers—and it only needs a sunny location and fresh water every few weeks to thrive. It’s also pet-friendly, so you don’t have to worry about your fur babies accidentally getting into it. 

Price at time of publish: From $30

La Maison du Chocolat Coffret Maison

La Maison du Chocolat Coffret Maison

La maison du chocolat

You can never go wrong with a box of chocolate for Valentine’s Day, especially when it's from La Maison du Chocolat. The French chocolatier is known for its heavenly handmade confections, and your chocolate-loving partner will go gaga over their assortment of pralines and ganaches dipped in milk and dark chocolate. 

There are some almond paste confections in there too, which are delectable, but not the best if you or your valentine has a nut allergy. While this box is expensive, one bite of their creamy truffles will make it all worth it. Just don’t expect your partner to share. 

Price at time of publish: $75 for 24-piece

Mejuri Engravable Necklace

Mejuri Engravable Necklace

Mejuri

Simple yet stunning, this engravable necklace from Mejuri is the kind of jewelry your partner will cherish for years. Each necklace is made with high-quality 14k gold which won’t oxidize and can stand up to wear and tear from daily use. Its sleek design pairs well with other jewelry, and it comes with an adjustable chain so it’ll be just right in length. You can have their initial engraved for a personal touch or opt to leave it blank, and in case anything does happen to their necklace, Mejuri’s two-year warranty will have them covered. 

Price at time of publish: $275

Milk Bar It Had To Be You (Two)

Milk Bar It Had To Be You (Two)

Milk Bar

If your sweetheart is more of a baked goods person, skip the box of chocolates and give them this combination box of cookies and cake truffles. You’ll get a cookie variety pack that contains one each of Milk Bar’s best-sellers: Compost Cookie, Cornflake Chocolate Chip Marshmallow Cookie, Chocolate Confetti Cookie, Confetti Cookie, Corn Cookie, and Blueberry & Cream Cookie—plus the brand’s iconic red velvet cake truffles. What more could your sweet-toothed sweetheart ask for?

Price at time of publish: $52

Dash Heart Mini Waffle Maker

Dash Heart Mini Waffle Maker

Amazon

They say that food is the key to the heart, especially if it’s made in an adorable heart-shaped mini waffle maker, like this one from Dash. It heats up quickly and evenly, and it comes with non-stick surfaces so you don’t have to deal with any breakfast disasters. At 2.8 inches tall and 5 inches wide, this waffle maker has a compact size that can neatly tuck away into kitchen drawers or cabinets. 

For culinary newbies, it also comes with a recipe booklet of sweet and savory meal ideas that range from waffles to hashbrowns that just about anyone can whip up. Lastly, there’s no set up required either: Just plug it in and you’re ready to go. 

Price at time of publish: $10

A Year of Dates Cards

A Year of Dates Cards

Etsy

Tired of trying to figure out what to do for your next date night? Let this nifty gift decide for you instead. Each box comes with 52 cards to last the whole year and includes several blank cards so you can write in your own special date ideas or take a break for a week. 

There are two versions of this gift you can choose from: the categorized edition, which color-codes date ideas based on whether they require going out or staying in, or the surprise edition, which is perfect for couples who want to embrace more spontaneity in their relationship. Either way, you can expect to make lots of special memories with your sweetheart with this box that you wouldn’t have otherwise. 

Price at time of publish: From $39

Bouqs Persephone Bouquet

Bouqs Persephone Bouquet

Bouqs

Flowers are a Valentine’s Day staple, but ordering a bouquet for your loved one can be a chore. Bouqs remedies that by hand-delivering farm-fresh flowers right to your door. Each bouquet is interpreted by a nearby florist, ensuring that your blooms will be unique to your area and unlike any kind of cookie-cutter arrangement you’d find at the grocery store. 

The Persephone bouquet offers a beautiful array of mixed white flowers that are soft and romantic, and it even comes with its own vase. Just a quick note that some flowers are toxic to pets, so make sure your bouquet stays out of reach from furry friends. 

Price at time of publish: $90

Cozy Earth Long Sleeve Bamboo Pajamas in Stretch-Knit

Pajamas

Cozy Earth

Luxe pajamas are an underrated Valentine’s Day gift that anyone can appreciate. Cozy Earth’s stretchy pajamas are made from bamboo viscose, a plant-based material that’s breathable and oh so soft. This set comes in both regular and tall sizes, and ranges from XS-XXXL. It also comes in four neutral colors, plus a super cute soft pink color that’s perfect for Valentine’s Day gifting.

Price at time of publish: $185

Porto Boutique 214 Ceramic Vase

Porto Boutique 214 Ceramic Vase

Etsy

Take your Valentine’s Day flowers to the next level and pair them with this simple yet stylish ceramic vase. Combining two matte finishes for a little visual texture, it’s the perfect counterpart to a colorful bouquet. You can choose an all-white finish for a neutral vibe, or go for the black and white option for a little contemporary edge. Either way, your Valentine’s flowers (and future bouquets!) will stun.

Price at time of publish: $40

David’s Tea Cupid's Café 12 Tea Sampler

David's Tea Cupid's Cafe 12 Tea Sampler

David’s Tea 

If you and your partner are both avid tea drinkers, get creative with a Valentine’s Day-themed tea sampler from David’s Tea. This set comes with 12 delicious teas: Blueberry Jam, Chocolate Earl Grey, Cinnamon Rooibos Chai, Coffee Pu'erh, Cupid's Breakfast, Hot Chocolate, Jelly Donut, Lavender Earl Grey, Matcha Ice Cream, Salted Caramel Oolong, Queen of Tarts, and Vanilla Cappuccino. Each loose leaf container holds two servings, so it’s made for sharing between two people. 

Price at time of publish: $29

UnHide Marshmallow

4.7
UnHide Marshmallow

UnHide

If your partner is a known blanket thief, get them their own plush faux fur blanket instead. The Unhide Marshmallow throw is one of our favorites—it’s made with incredibly soft and fluffy fabric that makes you never want to get off of the couch. It’s also pretty hefty, clocking in at 10 pounds, which gives it a comforting weight. 

The fabric is double-sided with a smooth velvety lining that feels amazing against your skin, and it’s breathable, meaning you won’t get clammy while snuggling up with it. Additionally, this blanket is machine-washable, so your valentine doesn’t have to trudge to the dry cleaners to take care of their throw.  

Price at time of publish: $219

Junior’s Cheesecake White Chocolate Strawberry Heart Cheesecake

Junior’s Cheesecake White Chocolate Strawberry Heart Cheesecake

Goldbelly

Junior’s is a legendary New York City deli that makes some of the very best cheesecake around. Even if you don’t live in NYC, you can still enjoy this heart-shaped cheesecake, thanks to Goldbelly. Able to serve 12-14 people, it’s a great option if you’re hosting a Valentine’s Day-themed party—or if you want to share it with just your SO. It lasts up to five days in the fridge for six months in the freezer.

Price at time of publish: $83

Bombas Valentine's Day Ankle Sock 4-Pack Gift Box

Bombas Valentine's Day Ankle Sock 4-Pack Gift Box

Bombas 

Socks might not be the most romantic gift, but they’re surely the most practical. If your partner loves patterned socks, gift them this Valentine’s Day-themed pack of four super soft cotton socks. (One pair even features an adorable dachshund holding a red rose!) You can also purchase in men’s sizes, or buy individually at calf length.

Price at time of publish: $66

Parachute Cloud Cotton Robe

5
Parachute Cloud Cotton Robe

Parachute

Want to help your partner relax a little more in their day-to-day life? The unisex Parachute Cloud Cotton Robe will do the trick. It’s made out of luxuriously soft long-staple Turkish cotton, which literally feels like you’re lounging on a fluffy cloud. Cotton is a breathable fabric, which means your giftee won’t get uncomfortably hot or cold while wearing it either. 

This robe has a loose fit that’s comfy to lounge around in, and it has hidden pockets that make it functional too. It’s also machine-washable, so it won’t inconvenience your giftee to keep clean, and it comes in a variety of colors so you can find their favorite shade. 

Price at time of publish: $109

Texting is convenient, but sometimes it’s not enough to show how much you really care, which is where the Lovebox Messenger comes in. From an app, you can create a message for your loved one to let them know you’re thinking of them and send it their way. The heart on the box will start spinning around until they open and read your digital note. 

There are a couple of Lovebox options to choose from: You can opt for the black and white version or the color version, which lets you send photographs in addition to emojis, and you can also order some extra spinners in case hearts aren’t their thing. Regardless of which version you get, the Lovebox is a sweet way to send some extra love to your S.O., no matter how far away they are.

Price at time of publish: From $100

Naked Cashmere Karlie Wrap

Naked Cashmere

Naked Cashmere 

There’s nothing quite as luxurious as cashmere, so if you want to go all out this Valentine’s Day, we recommend the Karlie Wrap from Naked Cashmere. Cozy and extremely versatile, this wrap can be used as a scarf or shawl, making it an ideal layering piece. It comes in 11 colors, and can be monogrammed for an extra fee.

Price at time of publish: $215

Gorjana Reese Pearl Huggies

Gorjana Reese Pearl Huggies

Gorjana

Jewelry is a Valentine’s Day gifting staple, and this pair of earrings is sure to delight without breaking the bank. The small gold hoops are complete with dangling pearl charms, giving both styles a fresh, modern look that’s eye-catching without being over the top. Unique and versatile, these earrings are perfect for date night, big events, and weekend activities. 

Price at time of publish: $50

Pix Arts Co. Personalized Music Plaque

Pix Arts Co. Personalized Music Plaque

Etsy

With a Personalized Music Plaque, you don’t have to spend an arm and a leg on a thoughtful Valentine’s Day present. You can customize your gift by selecting the song title, artist name, plaque size, and picture displayed—you could go with a real song that has special meaning to your partner or your relationship, or you could put in your own custom message instead. Your partner will see your note every time they glance at their desk or nightstand, and the plaque’s sleek look will look great with the rest of their decor. 

Price at time of publish: From $11

Crated With Love 141 Outrageous Conversation Starters for Couples

Crated With Love 141 Outrageous Conversation Starters for Couples

Amazon

This card game will test how well you really know your partner, and make you two a little closer in the process. It comes with 141 cards that cover a variety of topics, ranging from silly to thoughtful, allowing you to get to know your significant other all over again. The prompts are creative too, which helps you get to the deep stuff that you wouldn’t think to ask—like what they think their most valuable trait is or when they knew you were the person for them. It’s a great way to help old and new couples alike pass time and learn some new things about each other while you’re at it. 

Price at time of publish: $20

Diptyque Roses Scented Candle

Diptyque Roses Candle

Diptyque

The only thing more romantic than a bouquet of roses? A rose-fragranced candle, like this one from luxury candlemaker Diptyque. This candle uses high-quality wax for a smooth burning candle—no soot to be found here—and softly perfumes your space with its fresh, floral scent. Its clean look will also look chic when paired with your valentine’s decor, and your loved one can reuse the candle jar to store tchotchkes or display flowers to get some extra longevity out of your gift. 

Price at time of publish: $72

Lizush Heart-Shaped Shower Steamer Set

Lizush Heart-Shaped Shower Steamer Set

Uncommon Goods

This shower steamer set will make your valentine’s morning or evening routine a little more relaxing with its aromatherapeutic powers. Each handmade steamer is fragranced with lavender oil, which is known for its soothing benefits. They can place their shower steamer in a corner of their tub and let the steam release its calming aroma, or they can crumble it under running water to transform it into an exfoliating body scrub and wash all of their stress away. 

Price at time of publish: $32

Leatherology Spiral Snap Journal with Pen Loop

Spiral Snap Journal with Pen Loop

Leatherology

This leather notebook from Leatherology makes for a Valentine’s Day gift that’s practical and sophisticated. It features a smooth leather cover that you can emboss with your partner’s initials in a variety of font types and colors. There are also a variety of cover colors to choose from, so you can customize a journal that matches their preferences.

Inside, you’ll find 130 pages of lightly lined paper, which gives them ample room to jot their thoughts down, and a snap closure with built-in pen loop so they’ll never lose their pen again. Best of all is that you don’t need to do any wrapping—each notebook comes in a fancy presentation box. 

Price at time of publish: From $65

DS Gifts Studio Personalized Whiskey Set

DS Gifts Studio Personalized Whiskey Set

Etsy

The liquor lover in your life will look forward to unwinding after work with their very own shot glass and whiskey stones. You can choose between multiple design options to find the right style for your valentine and add their name and birth year for a personal touch. Each set comes with two elegant shot glasses and a pack of granite whiskey stones to keep their drink nice and cold. Your order will also come pre-wrapped, which gives you one less thing to worry about while prepping for your date night plans. 

Price at time of publish: From $70

Atlas Coffee Club Coffee Subscription

Atlas Coffee Club Coffee Subscription

Atlas Coffee Club

The Atlas Coffee Club sends you unique coffee from all parts of the globe, making it a java-lover’s dream come true. Every two or four weeks, they’ll receive a bag of artisan grounds from places like China, Ethiopia, and Costa Rica right on their doorstep, paired with a postcard that details roasting notes and brewing tips so their morning cuppa will be just right. 

Your giftee can tailor their box based on their preferences, selecting their favorite coffee type, roast level, grind type, and delivery frequency. They’ll never get bored of their cup of joe again.   

Price at time of publish: $60 for 3 months

UGG Tasman Slipper

4.5
UGG Tasman Slipper

Nordstrom

Lined with fluffy sheepskin and wool, these slippers can be worn indoors or out, while keeping them cozy, even in the cold. The soles are the same as a classic Ugg boot, so they’ll hold up to lots of grocery runs without breaking down. Plus, the slip-on style makes them super convenient to take on or off. 

In addition to being functional, these slippers are chic too: They feature a gorgeous suede lining and detailed stitching on the outside which will definitely catch the eyes of your stylish sweetheart.  

Price at time of publish: $100

Bearaby Cotton Napper

4.5
Bearaby Cotton Napper Weighted Blanket

Bearaby

Want to help your valentine get some extra Zzzs at night? This chic blanket is the perfect gift. It’s weighted, which boosts sleep hormones to help them get in more shut-eye, and the chunky knit design will look stylish on their sofa or bed. It’s made with organic cotton, which has temperature-regulating properties so it’s a great choice for hot and cold sleepers alike. 

You can choose a blanket weight between 10-25 lbs to best fit your partner—Bearaby recommends selecting the option that’s about 10 percent of their body weight—and it’s machine washable which makes it easy to care for. 

Price at time of publish: From $199

Ember Smart Mug 2

Ember Temperature Control Smart Mug 2,

Amazon

The Ember Mug 2 will save them from the disappointment of taking a sip of hot cup of coffee or tea and finding out it’s gotten lukewarm and bitter instead. It lets them pick their preferred mug temperature, and it’ll keep it at that level for a solid 1.5 hours while your giftee gets into the zone for the day. A smart LED light will let them know when their cuppa is perfectly warmed up, and once they’re done, they can easily hand wash their smart mug before their next use. 

Price at time of publish: $125

Lagusta's Luscious Box of Hearts

Lagusta's Luscious Box of Hearts

Lagusta's Luscious

If you want to give your valentine something a little more unique than a standard box of chocolates, this is a great pick. The Lagusta's Luscious Box of Hearts chocolate box looks almost too pretty to eat, and it comes with an assortment of five unique confections, ranging from spicy cinnamon caramels to rich white wine and pear cream hearts to gooey chocolate caramels that will dazzle your tastebuds. Beyond their deliciousness, all bonbons from Lagusta’s Luscious are made from cruelty-free and conflict-free ingredients so you can feel good about your purchase too. 

Price at time of publish: $47

Date Night In: More than 120 Recipes to Nourish Your Relationship

Date Night In Cookbook

Amazon

Busy couples who don’t have time to go out every week can still prioritize their relationship—just ask Ashley and Gabe Rodriguez, authors of Date Night In. Their cookbook features over 120 delectable recipes, like Fennel-Crusted Lamb Chops and Tomato and Dulce de Leche and Nectarine Creamsicles, that will inspire you to get in some more quality time with your S.O. by cooking and sharing a meal together

It also features date night menus and meal plans to streamline things in the kitchen, even if you’re balancing kids and full time jobs. You’ll also find musings from Ashley as she reflects on her own relationship and encourages you to romanticize your daily life together. 

Price at time of publish: $28

Global Grub DIY Mochi Ice Cream Kit

Global Grub DIY Mochi Ice Cream Kit

Courtesy of Amazon

Looking for a chill date night idea for Valentine’s Day? Get your partner this DIY Mochi Ice Cream Kit so you two can whip up some sweet treats together. It comes with pretty much everything you need to make this Japanese treat, including sweet rice flour, a dough cutter, matcha powder, and a silicone mochi mold. 

You do have to supply your own ice cream, but that just allows you to be extra creative with your flavor choices. For mochi newbies, it even comes with a step-by-step kit to help you get started. 

Price at time of publish: $34

Therabody Theragun Mini

4.9
Therabody Theragun Mini

Amazon

This portable massager will help your loved one get rid of muscle cramps and knots on the go. Its compact size slips easily into a gym bag or backpack, and it’s much quieter compared to other massagers. The maximum speed can provide up to 20 pounds of pressure, which is impressive given that this machine weighs just over a pound. It also has a long battery life, so they won’t have to recharge it constantly, making it good for active people who are frequently on the go.   

Price at time of publish: $199

Sea Stones Bathtime Essentials Wine Holder

Sea Stones Bathtime Essentials Wine Holder

Uncommon Goods

If taking a nice bath with a glass of wine is your partner’s favorite way to unwind, this elegant wine holder will make their evening routine all the more relaxing. It has an artistic design that will elevate their bathroom decor, complete with an ash wood slab, handpicked beach, stones, and suction cups that easily attach to your bathroom walls. 

For those worried about bringing glass into the tub, it comes with a dishwasher-friendly, BPA-free plastic wine glass to prevent any Chardonnay from mixing with their bath bomb, giving your valentine one less thing to stress about. 

Price at time of publish: $38

Aesop Resurrection Aromatique Hand Wash

Aesop Resurrection Aromatique Hand Wash

Nordstrom

Hand soap may seem like a silly thing to splurge on for a Valentine’s Day gift, but Aesop hand wash is no ordinary soap. As a fixture of five-star hotels and restaurants, it’s renowned for its luxurious lather, skin-softening and brightening abilities, and divine scent. Your valentine will feel like they’re at a high-end spa every time they wash their hands since they won’t have to deal with harsh, drying soaps any longer, and they won’t get enough of its fresh, citrusy fragrance. Plus, the chic bottle adds a luxe touch to any bathroom sink. 

Price at time of publish: $40

Ozma 1930s Silk Bandana

Ozma 1930s Silk Bandana

Ozma

The Ozma Silk Bandana is a gift that your chic valentine will definitely appreciate. It’s made from smooth and luxurious silk, which has temperature-regulating abilities so it’ll be their go-to accessory come winter or summer. Each bandana is screen-printed by hand in small batches, so each item is truly unique and displays stunning craftsmanship.

It comes in a variety of rich, earthy tones that add a touch of class to every outfit, and it comes in a generous size that allows it to shapeshift as a scarf, headwrap, face covering, and more. It’s machine-washable too, which makes it convenient to take care of.

Price at time of publish: $85

Artifact Uprising Everyday Photo Book

Artifact Uprising Everyday Photo Book

Artifact Uprising

The Artifact Uprising Everyday Photo Book is a gift that’s sure to be unique and as special as your relationship is. There are endless options to document your relationship, whether you want to focus on a special day or your entire time together. The books themselves are stunning too, featuring layflat binding and custom foil binding that brings a touch of elegance to your coffee table or bookshelf. You can opt for a 30, 40, or 50 page count and select from a variety of cover colors and foil shades for a book that feels true to your relationship. 

Price at time of publish: From $62

Nekteck Shiatsu Neck and Back Massager with Soothing Heat

Nekteck Shiatsu Neck and Shoulder Massager

Amazon

This year, ditch the couple’s massage and get in some at-home self-care with this neck and shoulder massager. It uses kneading and heat technology to melt away muscle stiffness and improve blood circulation, helping your giftee unwind after a long day. 

Its long arm straps ensure that it fits comfortably on a variety of body types and allow it to be used on sore spots beyond their neck, like their calves or lower back. This massager offers three intensity levels, so you can adjust your massage to be just right, and it has an auto-shutoff feature so you don’t have to stress about leaving it on. 

Price at time of publish: $70

Le Labo Fragrance Discovery Set

Le Labo Fragrance Discovery Set

Le Labo

Le Labo is known for their top-notch perfumes, and since they offer a wide array of delectable fragrances, it can be overwhelming for indecisive gift-givers to decide which one your partner will like the best. Enter the Le Labo Fragrance Discovery Set: It contains the five most popular Le Labo fragrances so your S.O. can try out different scents and switch them up depending on their mood. Once they’ve chosen their favorite, you can go ahead and gift them a full bottle without second-guessing your gift-giving skills. 

Price at time of publish: $35

Questions You Might Ask 

How much money should you spend on a Valentine’s Day gift? 

This answer depends on several factors, namely your budget and your relationship to your giftee. If you want to give something special to your significant other, you could spend upwards of $100 on a luxury gift. If you and your partner have an agreement to keep things casual, or if you’re shopping for a friend or family member, it’s fine to stay under $50. 

“In the grand course of most relationships, the spending should reflect the amount of time together,” Smith advises. “So, if you are a newer couple, you will want to keep your gifting budget a bit below what you would spend on a typical date night together. As your relationship progresses from weeks into months and years, your gifting budget should increase respectively.”

However, she cautions against breaking the bank for your sweetheart. “No matter the longevity of your relationship, you should avoid going into debt to give a Valentine’s Day gift,” she says. 

Should you buy Valentine’s Day gifts for people other than your significant other?

With the popularity of Galentine’s Day and Palentine’s Day, celebrating Valentine’s Day doesn’t have to be limited to your S.O. Smith says “it is common for people to give Valentine’s Day gifts to parents, grandparents, siblings, offspring, pets, and gal pals,” but she mentions that “you should not be giving Valentine’s Days gifts to former partners or to anyone where the gifting would need to be kept secret from your current paramour.”

So while it’s not mandatory to give your friends and fam V-Day gifts, it’s a nice gesture that they will definitely appreciate. If your workplace celebrates Valentine’s Day–which is uncommon, but not unheard of—“there tend to be very specific and non-romantic guidelines given,” says Smith, so make sure you adhere to them.

Are chocolates and flowers good Valentine’s Day gifts?

“Chocolates and flowers are good gifts, but they are far from the only gifts,” says Smith. “People tend to default to chocolates and flowers as Valentine’s Day gifts because of marketing and because they work.” Chocolates and flowers will be appreciated by most giftees, but “the best gifts are tailored to the recipient,” affirms Smith. If you’re dead set of this classic gift combo, you may want to look into specialty chocolates with a unique flavor profile your partner loves, or opt for a bouquet of their favorite blooms. It also goes without saying that if your partner has an allergy to chocolates or flowers, you should scrap this gift idea all together and go with something that’s better suited for them.

Take Our Word for It

This article was written by Jen Woo, a freelance design, lifestyle, and culture writer and content strategist with over 10 years of experience. To write this article, she thoroughly researched Valentine’s Day gifts and considered factors like trends, styles, and demographics to create an inclusive list to help everyone with their gift giving. She also consulted Jodi R. R. Smith, etiquette expert and author at Mannersmith.

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