These good-for-you products will range from $15 to $20.  

By Brooke Schuldt
Updated January 23, 2018
Sailor by Captain Blankenship at Target
Credit: Sailor by Captain Blankenship

From farmhouse-chic lanterns designed by Joanna Gaines to fashion-forward styles that fit every size and shape, Target’s got it all—and now they are upping their natural beauty game with the addition of two cult-favorite indie brands, Captain Blankenship and Meow Meow Tweet.

This is another step in the mass retailer's attempts to offer customers an even wider selection of healthier, all-natural products. (They're also debuting a collection of vegan, paraben-free perfumes.) Plus, the product lines will retail between $15 and $20, allowing customers to enjoy guilt-free beauty and skincare at an affordable price.

Fans of Captain Blankenship may recognize the brand from Sephora shelves, but the indie beauty brand is debuting a new Target-exclusive unisex collection, Sailor by Captain Blankenship, which is all-natural, vegan, and cruelty-free and is packaged in nautically-styled containers made of 100% recycled materials. Products include a Sea Splash Cleanser, Smooth Sailing Gentle Resurfacing Mask, and Sea Salt Refresh Spray, all with the bright, fresh notes of orange groves, sea salt, and juniper.

Meow Meow Tweet is an organic, vegan, and all-natural skincare company whose products have been sold online for years, and is known for its simple ingredients, great scents, and adorable cat-themed packaging. Target released four of Meow Meow Tweet’s most popular products into select stores earlier this week, including Deodorant Sticks in Lavender Bergamot and Eucalyptus Lemon, Grapefruit Baking Soda Free Deodorant Cream, and Tea Tree Charcoal Facial Soap; these products are also available at

Now that Target is making affordable all-natural beauty and skin care a priority on their shelves, we can’t wait to see what other beloved natural brands they feature next!