And it’s from the makers of the maternity line Hatch.
It's not often that a skincare and wellness line launches with belly oil and nipple and lip balm. But those are just two of the products in the new maternity line from Hatch. Known for its trendy yet classic aesthetic, Hatch is expanding beyond wearable, stylish maternity clothes to include a skincare and wellness products made specifically for pregnant women. The collection includes a total of eight products: belly oil, belly mask, nipple and lip balm, soothing foot rub, hair oil, and oil remedies. All are made with natural, non-toxic ingredients that soothe mama while being completely safe for baby.
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Just like Hatch clothing, the products are meant to be used during and after pregnancy, and even on baby (if you want). One of the products we’re most excited about is the belly sheet mask ($12; hatchcollection.com)—just like a face sheet mask, but big enough to fit over a pregnant belly. It’s made with aloe vera, propolis, and sunflower seed oil so it’s super hydrating to help soothe skin and prevent stretch marks. Genius! Another is the Down, Girl Soothing Leg + Foot Relief ($42; hatchcollection.com). Made for swollen ankles and feet, it’s packed with aloe vera, chamomile, and ginger to help get the blood flowing and calm inflammation as you massage it in. I’ll be slathering it on after a night in heels.
Each product was formulated by chemists and herbalists using all natural, non-toxic ingredients, and as if that weren't enough, the packaging also looks super chic on your counter—and boasts witty copy to boot. "I want women to know that these changes are normal, and [give them] products that actually help while bringing beauty and humor to their lives as well," said Hatch founder Ariane Goldman.