Grab these new-to-Nordstrom brands and earn Nordy points at the same time.

By Martha Upton
August 12, 2020
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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When I heard Nordstrom’s new “pop-in” was focused on innovative beauty—from sustainable small-batch brands to CBD skincare—I predictably spent a few hours clearing out space in my cabinet for products I knew would make my skin feel as pretty as they look sitting on the shelf. And Nordstrom did not disappoint. As someone who’s had to buy all-natural products from several different online beauty retailers at once, it’s nice to finally be able to find vegan, cruelty-free, sulfate-free products in the same place where I can also find my beloved Zella bike shorts

From face oils to serums, each beauty brand in the collection is featured for a different reason and likely founded by a beauty industry veteran that spent years developing the products with all the right ingredients in mind. Here, I’ve rounded up my favorite picks from the collection—I’ve tried all of them except one, so I guess you know what’s in my cart!—each one with slightly different anti-aging ingredients but no less beautiful on your top shelf. 

$108, nordstrom.com

When it comes to “all-natural” skincare, Supernal encapsulates it all: organic, wild harvested, non-toxic, sulfate-free, cruelty-free. The company does this product so well, in fact, that the namesake oil is the only product they make. When I rub this oil together in my palms to warm it up (as recommended) then press into my skin, I swear I can actually feel my cheeks plumping from the healthy dose of omegas, not to mention the brightening Vitamin C. My favorite part about this oil, besides the fact that the color makes me feel like a witch using a magic potion, is that it’s so hydrating I don’t even have to use moisturizer on top, even though my skin tends to be on the drier side.

$28, nordstrom.com

What can I say about LaBruna other than when I decided to get my hands on this natural retinol-alternative at a fraction of the price of similar products, it was already sold out. Once I did try it, I discovered that bakuchiol, the naturally occurring form of Vitamin A (or retinol) found in this serum, didn’t cause me to wince in fear when applying to my skin, and better yet, it caused no flakiness or reaction after. Best of all, since this retinol isn’t chemical, it can be worn during the day (as long as you apply sunscreen on top!).

$35, nordstrom.com

I hate to say it, but I don’t like exfoliating. This may make me an anomaly in the skincare world considering the “if it’s tingling, it’s working” philosophy, but for me, there’s a little too much guesswork involved. That is until I tried these “swipeys,” which make exfoliating an actually fun step in my skincare routine—hey, even the name is fun! Formulated with the most gentle of the acids, lactic acid, these little wipes made my dull complexion fresh again, while the aloe soothes post-mask irritation at the same time. Plus, I only use them at most twice per week, so with 50 of these little guys per container, they really go the distance.

$32, nordstrom.com

Hear me out on this one: eye oil. I’m not sure why it’s become so ingrained in our brains that we have to have eye cream, but I’m here to say oil for the delicate undereye skin makes so much more sense. Creams have always proved too heavy for my sensitive eye area, but this oil sinks right in. Plus, it’s filled with antioxidants, which alleviate dark circles and rejuvenate the skin.

$52, nordstrom.com

I’ll leave you with the serum at the top of my wish list. Full disclosure, this has yet to touch my sensitive baby face, but one look at the ingredient list, and I’m in. Niacinamide, a skin savior for irritated skin, centella asiatica, a soothing K-beauty ingredient, and CBD to boot, which has numerous benefits and is on its way to being regulated in skincare. I’ve been dying to try a product with CBD for my perpetually inflamed skin, and I think I’ve just found my perfect match.