6 Natural Beauty Brands You Can Buy at Target

Like organic produce, natural beauty products once felt like a necessary splurge. But thanks to Target, these items are more accessible than ever—and for a price that won’t break the bank. Here, some of our favorite natural beauty brands available at Target and the must-have products in the lines.


W3ll People


Founded by a makeup artist, dermatologist, and natural-loving entrepreneur, this makeup brand takes out all the bad (petroleum-, paraben-, and aluminum-free) without sacrificing on pigment or application. Try the Expressionist Pro Mascara—it swipes through lashes with ease, without clumping or flaking off.

To buy: $22; target.com.

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Made with recyclable packaging, this makeup and skincare brand is also vegan and cruelty free. The company uses mineral colors for all pigmented products and the skincare line is made without phthalates, parabens and sulfates (to list a few). Their Coconut Milk & Essential Oils Underarm Deodorant Wipes are a lifesaver as temperatures start to rise—the witch hazel controls moisture while coconut milk calms and hydrates.

To buy: $9; target.com.

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Alba Botanica


You won’t find any artificial colors, synthetic fragrances, parabens, or phthalates with Alba Botanica products. They’re also leaping bunny certified (no animal testing) and use biodegradable formulas and recyclable materials. Try the Hawaiian Detox Cleanser, which uses volcanic clay to pull out impurities that get clogged in pores for a fresh, clean finish.

To buy: $11.50; target.com.

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Acure’s food and plant based formulas are powered to work and provide results. The Seriously Glowing Facial Serum is a lifesaver for dry skin. The organic oils—safflower seed, pumpkin seed, argan, and lavender, to name a few—are super hydrating. Slather it on before moisturizer to squash parched skin.

To buy: $14; target.com.

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Nourish Organic


It’s hard to come by USDA Organic products that are also affordable, but Nourish has done it. The packaging, made with at least 25 percent recycled content, is as environmentally-friendly as it is adorable. The Skin Solve is a do-it-all for everything from parched strands to a highlighter for skin. Plus, the balm-to-oil formula provides all the nourishing benefits of an oil without the mess.

To buy: $20; target.com.

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Launching in 1959, Jasön was one of the first on the green beauty scene and continues to make innovative products in the natural beauty space. Among them is their new Calming Lavender Body Wash. A mix of lavender and marigold extracts put you into a zen state of mind while leaving your body super clean—but not squeaky.

To buy: $12; target.com.

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