From innovative skincare to cute, kitschy packaging, Korean beauty products are taking America by storm. So what makes them so special? Korean brands are often ahead of the game when it comes to technology, formulations, and ingredients, yet they remain totally affordable. Here, a few of our favorites.
Mizon Egg White Bubble Cleanser
If DIY egg white masks are too messy for your liking, try this frothy, paraben-free cleanser that contains egg white extract, instead. The protein-packed ingredient helps to gently whisk away dirt, oil, and makeup, plus exfoliate dead cells, leaving your skin soft, clear, and glowy.
To buy: $14, amazon.com.
TonyMoly Panda’s Dream White Magic Cream
First, this adorable panda jar will make you smile. Second, the whipped cream packs serious hydration, but absorbs quickly so skin feels silky (not greasy). Bamboo extracts and niacinamide work to brighten dull skin. Slather it on before bed and layer it under makeup during the day.
To buy: $7.50, amazon.com.
Laneige BB Cushion Pore Control SPF 50 PA+++
Korean brands brought us alphabet creams (think: BB, CC, and DD), marrying the benefits of skincare and makeup. The next rendition—cushion compacts—offer the benefits of a BB or CC cream in the convenience of a compact. To use, dip the puff into the gel-soaked sponge then smooth onto skin. The result: Semi-matte coverage that looks like your complexion—only better.
To buy: $37, laneige.com and amazon.com.
Clio Tinted Tattoo Kill Brow + Eyebrow Shaping Kit
Tired of filling in your brows every morning? This felt tip pen acts like a temporary tattoo for your brows and lasts up to seven days (so you’re off the hook for a week). The other end contains brow mascara to beef up wimpy arches and add control. The kit also comes with tweezers, eyebrow scissors, a brush, and a brow razor. In three shades.
To buy: $12, amazon.com.
Leaders Cosmetics Broccoli Superfood Mask
Sheet masks infuse potent ingredients into the skin, plus they’re more sanitary than traditional masks (the single-use application reduces the risk of bacteria). This gel formula contains coconut juice and vitamin C, as well as Beta-Carotene-rich broccoli extract to soothe skin and clear pores. Simply peel off the protective film, put it over your face, then peel off in a half hour.
To buy: $36 for 10 masks, leaderscosmeticsusa.com.
Touch In Sol Stretchex Stretch Lash Effect Mascara
For those with straight, stubby lashes, meet your new magic wand. This light, flexible formula contains polymers that elongate lashes without weighing them down. Wiggle the tool at the root of your lashes, and then pull through for fluttery fringe.
To buy: $10, amazon.com.