50 Black-Owned Beauty Brands to Support Now and Always
The beauty industry encompasses a wide range of diverse products, and yet it has still lacked inclusivity in so many areas. For many black beauty founders, what began as a mission to create beauty products that solved personal needs has evolved into universally beloved skin, body, and hair care suitable for all skin types and tones.
Ahead, we've compiled a list of black-owned beauty brands that should be on your radar—today, tomorrow, and always. From richly pigmented lipsticks and deeply nourishing oils that reveal radiant skin, to true nude polishes for all skin tones and a sunscreen that nourishes while avoiding residue, this list has a little bit of everything for every hue of beauty (since every hue counts).
Adeba brings Ivory Coast to the world with its collection of hair care, skincare, and body care. Offering a variety of soaps, body balms, and hair products for curls and coils, you can indulge in TLC products from head-to-toe.
Try Pre-Shampoo Detangling and Restorative Oil ($15; adebanature.com).
Founded byDr. Isfahan Chambers-Harris, Alodia offers a medical and more holistic approach to hair care to simplify hair growth and maintenance.
Try Nourish & Hydrate Deep Conditioning Masque ($7; alodiahaircare.com).
After struggling to find products to treat her daughter's eczema, founder Angela Watts began developing at-home plant-based concoctions. Now her brand offers products for your entire body that suit even the most sensitive skin types.
Try Skin Awakening Cleanser Toner ($18/4oz; angiewatts.com).
Aunt Jackie's Curls and Coils
Sulfate- and paraben-free, Aunt Jackie's infuses every product with oils, butters,moisturizers, and conditioners to quench, nourish, and protect your coils, curls, and waves.
Try Power Grapeseed Style Power Wash Intense Moisture Clarifying Shampoo ($11; walmart.com) to remove impurities and scalp build-up.
Beneath Your Mask
Beneath Your Mask was born during founder Dana Jackson's battle with lupus to heal and revitalize her skin with luxurious non-irritating and non-toxic products. Today, Beneath Your Mask offers highly concentrated botanical scrubs, elixirs, serums, and souffles.
We recommend Nourish Skin and Hair Serum ($60; beneathyourmask.com).
A shea butter heaven for your skin, Bixie Pots is formulated with whipped shea butter, extra virgin olive oil, and raw coconut oil for maximum skin goodness.
Our personal favorite is Whipped Organic Shea Butter ($16/250ml; bixiepots.com).
Black Girl Sunscreen
Developed with deeper hues in mind, Black Girl Sunscreen is formulated to nourish and protect (from the sun and free radicals) while preventing film and irritation—ideal for everyday use, whether alone or under your makeup.
Try Black Girl Sunscreen Broad Spectrum SPF 30 ($16; target.com).
BLK + Green
An all-natural marketplace that features a variety of sustainable and non-toxic products from artisans within the bath and body, home, menstrual, and hair category.
Try Kushae Feminine Deodorant Spray ($15; blkgrn.com).
Haircare is self-care with Botanika Beauty. Formulated with natural herbs like sage and bay leaves, this collection stimulates hair growth while nourishing and adding shine.
Try Mender Protein Treatment ($12; target.com).
With Briogeo products, invigorating and revitalizing natural ingredients like peppermint, banana, avocado, and coconut combine to hydrate your strands and scalp.
We love Scalp Revival Charcoal + Peppermint Oil Cooling Jelly Conditioner ($36; sephora.com).
By Justine was born in the kitchen of the founder, Fallon Justine Speaker, as a response to a lack of natural products for hair and sensitive skin. Today, they offer a variety of scrubs, creams, bath teas, and more for all of your personal care needs.
If you haven't already, you need to try Honey Lemon Lip Scrub ($16; by-justine.com).
Chloe and Chad
Chloe and Chad started at home with a humble collection of soaps, balms, lotions, and butters. Today, Chloe and Chad—named after a Mother and son duo—has evolved into a full organic product range for face, body, and baby that are made to order.
Try Organic Coffee Scrub ($22; chloeandchad.com).
Coloured Raine Cosmetics
Coloured Raine has an array of unparalleled hues for your face, lips, and eyes. With rich lipsticks and vivid pigmented eyeshadows, the brand encourages you to explore your expression.
Try Queen of Hearts eyeshadow palette ($42; colouredraine.com).
Curl Mix is handmade and cruelty-free for curly and coily girls. Achieve the wash-and-go of your curly hair dreams with its four-step and two-step kits or try individual products that nourish and protect your coils.
Try Pure Aloe Vera Shampoo Fragrance-Free ($18; curlmix.com).
Inspired by her time in Morocco, Dr. Mia Chae Reddy founded Dehiya Beauty to celebrate the power of global beauty. The brand allows you to create a custom multi-tasking botanical ritual that cleanses, tones, treats, protects, and tints.
If you don't know where to start, try Aya Restorative Mask ($52; dehiyabeauty.com).
Dirt Don't Hurt
Founded by sister trio—Martiza, Sativa, and Kaya—with their children's health in mind, they began making their own earth and plant-based products that cleanse and detoxify. Incorporating activated charcoal, earth clay, essential oils, and herbs, Dirt Don't Hurt is clean and safe for the entire family.
We recommend Detox + Cleanse Charcoal Body Soap ($10; dirtdonthurtme.com).
Believing that skin science is necessary in your skincare, Epi.logic was created by Dr. Chaneve Jeanniton of Brooklyn Face & Eye to provide maximizing formulas within each step of your regimen. With an array of cleansers, toners, serums, and creams, think of Epi.logic as skin logic for all.
Try Double Feature Retinol + AHA Overnight Facial ($140; brooklynfaceandeye.com).
Eternally in Amber
Eternally in Amber offers a variety of aesthetically pleasing comb styles and other styling tools, hair products, and accessories (think scrunchies, headbands, clips, and claws) in beautiful designs for every hair need.
We think the Signature Blue/Pink Granite Wide Tooth Comb ($25; eternallyinamber.com) is super cute.
Handmade in small batches by Brooklyn-based Latoya Johnson, FreshSeedGlow sells a range of products, including whipped shea butters, body oils, coconut oil body scrubs, and a lemongrass face serum. Plus, it's all-natural skincare from head-to-toe!
Try Lemongrass Face Serum ($15; etsy.com).
Gilded believes body care should be a ritual that rejuvenates, recenters, and restores. Featuring nourishing plant oils and shea butter that allow care of your body's largest organ, it caters to all bodies.
Try Superfruit Brightening Body Polish ($24; gildedbody.com).
GIRL + HAIR
GIRL + HAIR is changing the way women care for their scalp and hair with strengthening and repairing care. Whether with its five-step regimen for your crown or hair care for protective styles, the brand is catered to multifaceted curly and coily hair needs.
Try REFRESH+ Aloe Vera Biotin-Infused Hydrating Milk ($15; target.com).
With products that help you feel good (and also happen to taste good!), Golde offers superfood-boosted face masks (and latte blends) with vegan ingredients like mango juice powder, papaya fruit extract, and marshmallow root that's safe for all skin types.
Try Clean Greens Face Mask ($34; golde.co).
Meaning uplift in Swhalili, Inua is driven by social impact. The brand creates handcrafted luxury natural bath and body care formulated with ingredients like pure moringa, baobab, turmeric, lemongrass, and coconut oil. The best part? It supports women in East Africa along their product supply chain.
Try Organic Moringa Sea Mineral Toner ($18; inuanaturals.com).
KAIKE (pronounced "cake") lets you shop by skin concern for healthy and nourished skin that's truly a piece of cake.
Try Frosting Decadent Hair and Body Butter ($25/4oz; shopkaike.com).
Beauty industry titan Lesley Thornton created botanical-based KLUR to meet the everyday demands of your life with a high-performance and multipurpose regimen that delivers long-term results.
Try Stellar Restoration Serum ($98; klur.co).
Named after founder Kristen Noel Crawley, KNC Beauty features collagen-infused lip masks and oil-based lip balms for a perfectly kissable pout, as well as shooting star-shaped retinol-infused eye masks—it's fun hydration made for your lips and eyes.
Try All Natural Retinol Infused Eye Mask ($5; sephora.com).
As seen on Shark Tank, Kreyòl Essence features its hero ingredient, Haitian Castor Oil, in every product. Deemed "the Liquid Gold of the Caribbean," it's a multi-faceted oil that moisturizes skin, promotes thick hair strands, soothes muscles, and helps fade stretch marks.
Try Haitian Black Castor Black ($18; kreyolessence.com).
LAW Beauty Essentials
This line of contemporary vegan nail polishes offers a base coat with argan oil, biotin, and keratin protein to replenish and protect depleted nails. The line features fresh, bold colors in thick formulas that hold up well against chips.
For starters, try The Foundation—Base Coat ($11; lawbeautyessentials.com).
Maison 276 creates beauty care that is effective, affordable, and plant-based. Beginning with a Pomegranate Kiss Body Butter, the line's follow-up included a three-step hair system to treat silver strands. Today, the brand offers a variety of lines that spans across luxury soaps, moisturizers, and hair care.
We love all of them, but you have to try Clarifying Pre-Shampoo ($17; maison276.com).
Whether you're trying to conceive, are pregnant, breastfeeding, or a busy mom, Matrescence has face and body products for every stage of your motherhood journey—after all, your beauty routine should come with peace of mind!
Try Stretch Mark Relief Restorative Butter ($84; matrescenceskin.com).
Birthed from the lack of nude lipsticks for black women, Mented Cosmetics offers a full range of inclusive foundations, shadows, and nail polishes for every skin tone. You're bound to find the perfect shade for you in the Skin by Mented Foundation Stick line ($30; mentedcosmetics.com).
Naturalicious wants to turn your wash day to "wash minutes" with products that eliminate the frustration, time, and expense spent managing curly and coily hair. Whether your curls are loose or tight, there's a gel, creme, mist, or oil for you.
Try Heavenly Hydration Grapeseed Hair Mist ($23/8oz; naturalicious.net).
Naturally London is botanical-based footcare to help you put your best foot forward (get it?). Maintain soft and healthy toes and heels with non-toxic soaks, polishes, and masques that heal.
If you walk around a lot, try Moisturizing Foot Polish ($20; naturallylondon.com).
Though dubbed 'vegan skincare for millennials,'" Nola Skinsentials offers plant-based products in biodegradable packaging for any age. From masks that target dullness and hyperpigmentation to serums that help heal razor bumps, it helps you glow from head-to-toe.
Try Omega Kale Facial Cleanser ($7; nolaskinsentials.com).
NUELE is a serum at the intersection of deep moisturization and heat protection. Say goodbye to malnourished strands and hello to hair repair, manageability, and protection (from heat or environmental radicals) with just five ingredients.
Try the iconic NUELE Hair Serum ($24; nuelehair.com).
Founder Symantha Wechie-Onyechi is diversifying beauty in nail care by creating unique and radiant colors for every skin tone. From vegan nail lacquers and gel polishes to nail care essentials, OOO Polish is fitting on all skin tones.
Try Fon-GEL Nail polish shade ($13; ooopolish.com).
OrganiGrowHairCo believes we're all created equal but our hair is not—it has individual needs that should be addressed based on porosity. Browse a variety of chemical-free oils, stylers, and elixirs for the hair on your face and head.
Try Stimulating Scalp Beverage ($21; organigrowhairco.com).
OYIN is handmade without non-nourishing fillers. The website features an array of pomades, creams, and leave-ins, but you have to try After Bath Luxurious Blended Oil ($12; oyinhandmade.com).
OUI the People
Going against the grain is in OUI the People's brand DNA. Beginning with custom-milled razors, OUI the People has expanded into all things body/hair care with glosses, shave gel-to-milks, and masks to help soothe post-shave.
To achieve the perfect shave, try the gorgeous Rose Gold Sensitive Skin Razor ($75; ouithepeople.com).
Pinkness launched in 2018 with the Forever Flawless Beauty Oil ($30; pinkness.co) as a purposeful product to incorporate into your day-to-day. It blends essential fatty acids, antioxidants, and vitamins to revitalize your skin.
African-derived beauty wisdom meets local ingredients in this herbalist-based skincare brand that's like soul food for your skin.
Try Superleaf Moringa Pore Teatox Mask ($15; pholkbeauty.com).
Started by Mom Chantel Powell to provide her active son with a kid-friendly, all-natural deodorant, Play Pits now offers hygiene solutions for teens, parents, and athletes.
Try Happy Natural Deodorant ($11; playpits.com).
Pear Nova creates creams, glitters, shimmers, and sheer polishes that are cruelty-free and five-free (meaning it has no formaldehyde, formaldehyde resin, camphor, toluene, and dibutyl phthalate).
Try a single shade or a complementary mani/pedi duo with Coral Reefer gel lacquer ($19; pearnova.com).
Greater shades and less toxins is Range Beauty's mission. Made for all shades, skin types, and genders, the brand offers clean foundations, powders, and primers in a plethora of often overlooked shades.
Try True Intentions Hydrating Foundation ($21; rangebeauty.com).
R&R Luxury infuses 100 percent natural shea into every soap, oil, and butter to repair, nourish, and protect your skin.
Try Liquid Black Soap ($13; blkgrn.com).
ROSE MD Skincare
Inspired by her native home of Jamaica, Dr. Rose Ingelton developed a skincare line that's science-backed and also features natural fruit extracts of her island, like the signature Jamaican Superfruit Blend, to address blemishes, redness, and hydration.
If you struggle with acne, try Blemish Control Booster ($70; rosemdskin.com).
Celebrity esthetician Shani Darden developed her line to bring high-performance formulas into the homes of her clients. Her products have reached cult status with star-studded clientele ever since.
Try Retinol Reform Serum ($88; shanidarden.com).
The Lip Bar
Melissa Butler's story is a great one—she created The Lip Bar in her kitchen while working on Wall Street due to the lack of inclusive, non-toxic lipstick shades. She quit her job to go full beauty, and since 2012, The Lip Bar has grown to include a complete collection of lips, face, and eyes.
Try Lip Gloss in shade Vixen ($14; target.com).
UOMA Beauty believes that beauty comes in every color. The brand has no shortage in shades of foundations, concealers, contour sticks, and lipsticks that celebrate the uniqueness in every skin color.
Stay woke (literally) with Stay Woke Concealer ($25; uomabeauty.com).
Undefined Beauty lets your skin glow with CBD-infused, 100% skin-loving, non-toxic and non-irritating products that range from a brightening elixir, repairing gelée, exfoliating booster, nourishing lip balms, and cleansing bar. They're all great, but you have to try the Glow Elixir ($42; un-definedbeauty.com).