6 Skincare Brands This Beauty Editor Swears By
It seems like just when you get familiar with another skincare brand, two more crop up. With so many gimmicky and redundant product launches, distinguishing between what works—and what's just hype and good marketing—can be daunting. After all, there are only so many products you can slather on your face at once. Well, as a beauty editor, it's my job to swipe and test countless skincare products from brands across the globe. From the dizzying array of serums, creams, toners, and essences I've tried, a few have stood out. To help whittle down what you actually need, I've rounded up six of my top skincare brands from some of the biggest beauty categories (K-beauty, J-beauty, clean beauty, and more) that you really shouldn't miss—and the hero products to shop from each.