These Beauty Brands Have Vowed to Stop Skin Retouching in Ads
It only takes one stroll through Sephora (or a scroll through Instagram) to be inundated with a plethora of retouched images. For most beauty brands and retailers, natural skin is still very much taboo. Faces and bodies are smoothed, slimmed, and tweaked to look impossibly "flawless," conveying a false beauty ideal to women and men everywhere.
Here's my two cents on the issue: scars, acne, freckles, and cellulite are completely normal and should be portrayed that way. There's nothing more refreshing than seeing a model who actually looks like...you. Since the majority of beauty and fashion brands don't do this often enough (ahem), we want to commend the few who strive to normalize authentic beauty by not retouching their models. Here's to hoping more brands follow suit.