These winners will simplify your routine—and cost less than $25.
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Credit: Ted + Chelsea Cavanaugh

At Real Simple, we worship economy and efficiency. We road-tested a lot of today's top beauty products—from makeup to skincare—to figure out what's actually worth adding to your everyday routine. Here are the 10 stand-out picks that topped our list.

Boi-ing Bright On Concealer
Credit: benefitcosmetics.com

1 Best Undereye Brightener: Benefit Boi-ing Bright On Concealer

$24, benefitcosmetics.com

Your prayers have been answered, and those dark circles will disappear. These color-correcting pigments reduce hyper- pigmentation brought on by sleepless nights, as well as the undereye hollows that genetics may have graced you with (thanks, Dad!). The formula has a light texture, like a serum—and hydrates like one too. Choose from 12 buildable, light-reflecting shades.

MyKirei by KAO Soothing Peony Milky Lotion
Credit: amazon.com

2 Best Sustainable Skin Smoother: MyKirei by Kao Soothing Peony Milky Lotion

$17 for lotion and holder, $14 for refill pouch; amazon.com

We love products that perform like champions and are eco-friendly—like this peony-extract- infused body lotion with its reusable dispenser (available in two cute patterns). The quick- absorbing formula is sheer and silky yet super moisturizing, thanks to vitamin-rich rice water. And the genius packaging uses 75 percent less plastic than standard bottles, since the lotion comes in a pouch that pops right into the chic shell.

l'oreal leave-in spray
Credit: lorealparisusa.com

3 Best Bounce Booster: L'Oréal Paris Dream Lengths Curls Refresh & Reshape Leave-In Spray

$7, lorealparisusa.com

Emollients are a curl's best friend. If your coils and waves have lost luster and bounce, just spray this nourishing formula from root to tip. It delivers the moisturizing benefits of castor oil and hyaluronic acid, creating definition, springiness, and shine. And you can spritz as often as you wish, without making hair feel crunchy or weighed down.

aha jelly cleanser
Credit: cocokind.com

4 Best Exfoliating Cleanser: Cocokind AHA Jelly Cleanser

$18, cocokind.com

"Acids" may sound harsh, but they're actually well tolerated by most skin types, and derms love them. This yummy gel cleanser taps alpha hydroxy acids from hibiscus flowers and grapes to break down dirt and oils for bright, smooth, and clear skin. With a subtle floral scent, this gel offers a thorough cleanse but won't leave your skin feeling tight and dry, so you can use it daily.

maybelline colossal curl
Credit: target.com

5 Best Do-It-All Mascara: Maybelline New York Volum' Express Colossal Curl Bounce Mascara

$10, target.com

This mascara lets you skip the lash curler, because it yields the same lifted results. Yes, really! The ingredients of this long-lasting formula were inspired by hair care products that feel weightless but hold a style all day. And the true secret to its success is the spoolie, which has double the usual number of bristles to really grab and lift every last lash—even the nubby ones.

roc eye cream
Credit: walmart.com

6 Best Anti-Aging Eye Cream: RoC Multi Correxion Hydrate + Plump Eye Cream

$18, walmart.com

After hours of staring (and let's be honest, squinting and scowling) at screens, your delicate eye area deserves some pampering from this powerhouse gel. Hyaluronic acid decreases crepiness and smooths fine lines, peptides firm and lift, and caffeine perks up any dullness around your peepers. To sneak in a little more soothing and depuffing, stash it in the fridge and gently dab it on first thing in the morning.

pantene generation beauty shampoo
Credit: cvs.com

7 Best Shampoo and Conditioner Duo: Generation Beauty by Pantene Full & Vibrant

$13 each, cvs.com

The look and feel of hair change with age—just like skin—and that's where these new shampoos and conditioners come in. In each of the line's three options, the ingredients are tailored to a specific state of hair: greasy and damaged, gray and white, and thinning and colored, which the Full & Vibrant option targets. In this duo, hyaluronic acid acts
as the heavy hitter, infusing wimpy strands with a nourishing wallop of moisture.

Garnier Green Labs Retinol-Berry Super Smoothing Hydrating Night 3-in-1 Serum Cream Moisturizer

8 Best One-And-Done Night Cream: Garnier Labs Retinol-Berry Serum Cream

$17, target.com

Retinol is the gold standard in anti-aging, with an ability to combat breakouts, fade spots, and boost collagen. The catch, alas, is that this vitamin A– derived miracle worker can be harsh on skin, especially sensitive types. But this calming berry blend tempers the retinol and prevents dryness and irritation. Since it's so gentle, you can use it as a nighttime eye cream, serum, and moisturizer in one. Multitasking for the win!

tarte maracuja juicy lip
Credit: tartecosmetics.com

9 Best Lip-Loving Color: Tarte Maracuja Juicy Lip

$21, tartecosmetics.com

It's a gloss. It's a lipstick. It's a treatment. It's the "tri-brid" that replaces half the clutter in your cosmetics case. You can get by with just one (OK, maybe two) of these sleek tubes,which are available in 14 shades, including clear. As the formula imparts a subtle wash of color, it moisturizes lips with super fruit oils, giving you the ideal dose of hydration and pigment, sans stickiness.

neutrogena hydro-boost
Credit: walmart.com

10 Best SPF: Hydro Boost Hyaluronic Acid Moisturizer SPF 50

$18, walmart.com

Finding a moisturizer-sunscreen combo that doesn't separate in the package or pill on your skin can be a tall order. But this lightweight gel far exceeds expectations, delivering plenty of hydration and sun-protection benefits. To further sweeten the pot, it completely sheers out as you rub it in, so you're not left with the ghostly white cast so many SPF formulas are known (and avoided) for.