People Are Going Crazy for This $6 Firming Trader's Joes Body Butter

Consumers say it’s an affordable dupe for the most famous firming body butter on the market.

Trader Joes Brazilian and Bum Cream jars on a bright pink surface
Photo: Sarah Crowley

Trader Joe's is well-known for being a treasure trove of food wonders—from addictive yet healthy snacks and mouthwatering condiments to genius frozen food finds. Perhaps you've even tried all of Trader Joe's employees' favorite products (if so, you've officially earned MVP status!). But the next time you're at the grocery store, you might want to swing by the beauty section and try out an updated version of Trader Joe's body butter.

Trader Joe's Brazil Nut Body Butter

Trader Joe's Internet-Famous Dupe

Although a lot of beauty products at Trader Joe's are top-notch, the one garnering the most buzz lately has been Trader Joe's Brazil Nut Body Butter, also known amongst internet fans as Trader Joe's Bum Bum Cream. Customers say it's a dupe for one of the most well-known, cult-favorite body butters in the biz.

If you're thinking of Sol de Janeiro's Brazilian Bum Bum Cream, you guessed right. The ultra-moisturizing body cream is a true fan favorite for many reasons. Heavenly scent aside (it smells like a tropical vacation to Brazilian beaches), the OG formula is also lauded for its tightening, skin-firming properties. Some women even claim that it helps tone their cellulite. In other words, it's the perfect anti-aging body cream.

Is Trader Joe's Body Butter as effective?

Texture-wise, Trader Joe's Brazilian cream is a nearly perfect dupe. Light and airy, customers say its whipped formula blends into your skin like a dream without leaving behind a greasy residue. The base of shea butter and coconut oil is uber-hydrating and leaves your body feeling silky smooth.

Meanwhile, you're also reaping antioxidant benefits from açaí and guarana extract, along with fatty acids, phytosterols, and polyphenols that visibly restore skin elasticity in just a few applications. According to Trader Joe's, "guarana seeds contain about twice as much caffeine as coffee beans, and may aid in smoothing and firming your skin."

What does the cream smell like?

People also say the Trader Joe's scent is practically identical, just with one caveat: it's more subtle and wears down a bit quicker. This could be a plus if you're turned off by too much fragrance (the Sol de Janeiro formula can be pretty strong). It also gives you a chance to wear your favorite perfume without your body butter completely dominating your aura. If you're not familiar with the original scent, the exotic infusion carries notes of vanilla, caramel, and pistachio.

How much does the dupe cost?

Like every good dupe, your bank account will also benefit. Trader Joe's Brazil Nut Body Butter is only $6, a finance-friendly deal compared to Sol de Janeiro's $45.

Trader Joe's Brazil Nut Body Butter dupe

Takeaway

It might be weird to get a butt-firming cream from the same place you get your cinnamon bun brioche, but when the pickiest of beauty enthusiasts and deep corners of Reddit say they love it, you have to know it's the real deal.

It's currently available in stores, but don't hesitate! According to Trader Joe's, Brazil Nut Body Butter is only available for a limited time—and tubs are going fast.

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