11 Asian-American Beauty Brands Our Beauty Editor Swears By
Even if you're not a self-professed K-beauty or J-beauty fan, Asian culture has roots that go deeper than you probably realize. Whether you know it or not, Asian influence has shaped so much of the Western beauty world you've come to know and love. Skincare layering? Sheet masks? BB creams? Fermented beauty products? Gua sha and facial rollers? (I have tons more but I'll stop there for the sake of brevity.) You have Asian heritage to thank for that.
As a Korean-American beauty editor who fell in love with beauty through the lens of Asian culture, the spike in violence toward the AAPI community is deeply disheartening. The beauty industry is also rife with racism—and a general lack of acknowledgment—towards Asian culture (don't even get me started on fox eyes), despite how much it has contributed to it. I've also struggled with feeling overlooked by a Western-dominated industry that capitalizes on our ideas yet doesn't want to embrace us back. So, as someone whose job entails scouting the very best of beauty for people, I wanted to take this time to shout out some truly exceptional Asian-American beauty brands. These innovative serums, scrubs, stains, and more are the product of incredible Asian immigrants, entrepreneurs, and beauty gurus who beat the odds stacked against them. Plus, the products themselves are pretty freaking great.