Yes, that also means free shipping with Amazon Prime. 

By Anneke Knot
Updated March 20, 2019
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Group Shot of Amazon Skincare Brand
Credit: Belei

Plenty of beauty products have hit Amazon's bestseller list in recent years, and now the retail giant is launching its own line of beauty products, Belei. The collection consists of 12 products from anti-aging solutions to acne fighters, all $40 or less.

With anti-aging products ranging from a Retinol Refining Moisturizer ($35; to hydrate and smooth skin to Ferulic Acid + Vitamin C and E Serum ($40; to purify and refine, and acne fighters like a Blemish Control Spot Treatment ($22; to zap pimples at the start and a Dark Spot Solution Serum ($22; to lighten stubborn scars all retailing for $40 and under making the brand better than convenient, accessible. For reference, products with similar ingredients cost anywhere from $74-$166.

Dryness your issue? Belei also offers Micellar Wipes ($9;, Oil-Free Moisturizer SPF 50 ($22;, Hyaluronic Acid Serum ($40;

“Our goal is to help customers spend less time and money searching for the right skincare solutions,” said Kara Trousdale, Head of Beauty for Private Brands on “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”

Belei’s mission to uncomplicate skincare is a common one. Many beauty brands hope to do the same, but its tie to Amazon adds extra convincing. The same place that gave us Prime is now giving us moisturizer. We’ll bite.

The new line offers more than just ease of purchase. Nowadays, what is excluded from the formula is just as important as what is included. The entire collection is formulated without the use of parabens, phthalates, sulfates and fragrance and are not tested on animals. On top of that, the packaging of the products is made out of recycled resin, and the cartons are 100% recyclable.

With an affordable, sustainable, and high quality brand available with one swipe on your Amazon app, Belei's draw is going to be hard to resist. Prepare to be seeing a lot more of it.