Someone Buys This Foundation Every 60 Seconds (and It’s on Sale During Amazon Prime Day)

It’s nearly 40 percent off for a few more hours.
By Christie Calucchia
October 14, 2020
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It’s day two of Amazon Prime Day, and just when you thought you’d seen the best deals on everything from robot vacuum cleaners to kitchen appliances, even more tempting sales appear. If you’re looking for a last-minute beauty deal to add to your virtual cart, we recommend taking a look at Jane Iredale’s offerings.

The iconic beauty brand has listed many makeup must-haves on sale for Amazon Prime Day, including the wildly popular PurePressed Base Mineral Foundation. The vegan, cruelty-free makeup essential has been a best-seller since it launched in 1997, and it continues to boast impressive sales. In fact, someone buys it every 60 seconds.

A four-in-one product, the foundation also acts as a powder, concealer, and even sunscreen. It’s available in 26 different shades so you can find the one that’s right for your skin tone. 

Amazon shoppers confirm the mineral foundation gets the job done, awarding it an impressive 4.8-star overall rating. Over 1,000 people have left five-star reviews, with many noting that they’ve trusted this powder for years.

“Since discovering Jane Iredale foundation four years ago, I have not used anything else,” one reviewer said.

The foundation usually costs $44, but today only, Amazon Prime members can order it for $27 thanks to an extra 30-percent Prime Day discount on top of an existing sale price. You can make a one-time purchase or opt into a subscription to have your makeup delivered on a regular basis.

Remember, in a bid to be eco-friendly, Jane Iredale sells foundation refills on their own without a compact, so if you’re a first-time user, you’ll have to order a compact to hold your foundation separately. Luckily, the brand’s compact happens to be 30 percent off on Amazon right now, too.

Head to Amazon to stock up on Jane Iredale’s best-selling mineral foundation while these deals last.

To buy: $27 (was $44);

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