8 Asian-Owned Beauty Brands Just Collaborated on the Perfect Beauty Box to Celebrate AAPI Heritage Month
May officially marks the beginning of Asian American and Pacific Islander Heritage Month, which champions and celebrates the culture, history, and influence of Asian Americans and Pacific Islander Americans in the United States. This only makes the month more apt than ever to support and show up for brands created by the AAPI community; as a Taiwanese lifestyle writer, I have so many of them on my list that I love shopping year-round. So imagine my joy when many of my favorites came together to create one of the most beautiful projects specifically dedicated to honoring AAPI heritage month.
Eight AAPI beauty brands, including Tower 28, Hero Cosmetics, Cocokind, Glow Recipe, Fable & Mane, Mount Lai, Live Tinted, and Jinsoon, have launched a collective AAPI Bestseller Beauty Collection box celebrating their joint heritage. Hero Cosmetics, Cocokind, Glow Recipe, and Tower 28 have long been some of my favorite and most trusted skincare brands for everything from cleansers to pimple patches to sunscreen, and many of my editor colleagues have raved about Fable & Mane's haircare, Mount Lai's gua sha tools, Jinsoon's celebrity-loved nail polishes, and Live Tinted's color-correcting makeup. This simply makes this special box, which includes one full-sized best-selling product from each brand, all the more worth it.
In the box, which has a $183 value, you'll find Glow Recipe's anti-aging Watermelon Glow Niacinamide Dew Drops serum that TikTok users can't stop raving about; Cocokind's Oil to Milk Cleanser that's the perfect first step to any skincare routine; Tower 28's ShineOn Lip Jelly that gives a dose of hydration plus a pop of color to your lips, and Hero Cosmetics' moisturizing Brave Body Power Wash that will clean your skin without stripping it dry. I've tried and loved all four products to the very last drop—just the fact that you can grab them all for less in one box that comes with additional goodies makes it a simply irresistible purchase.
That's not all: You'll also find Fable & Mane's HoliRoots hair oil that's perfect for anyone with frizzy, damaged locks; Mount Lai's The Mini De-Puffing Facial Roller that will give you ultra-sculpted jaw lines after waking up; Live Tinted's vegan, non-comedogenic, and hypoallergenic Huestick that you can use as eyeshadow, lipstick, and blush; and a different color of Jinsoon's classic nail lacquer in each box.
Since the beginning of the coronavirus pandemic, Asian Americans have faced an unprecedented spike in hate crimes around the country; reports indicate that anti-Asian hate crimes increased 339 percent nationwide from 2020 to 2021, according to NBC News. And as ABC News reported last fall, Asian American seniors have also faced an uptick in not just violence but also in food insecurity and isolation amidst the pandemic. So to give back, the eight beauty brands behind the AAPI Bestseller Beauty Box will also donate $10 for every box sold to Heart of Dinner, an organization based in New York City that delivers care packages to Asian American seniors.
"In the face of two very difficult years for the AAPI community, we've seen firsthand what happens when people band together to advocate for the unseen and unheard," the eight brands said in a joint statement. "We have been so inspired by the shared strength and power of the AAPI community. This support system teaches us that we can collectively use our influence to make a real difference; and we want to empower anyone that has ever felt marginalized to do the same. We're so proud of that and want to celebrate that."
If you make one purchase this month to commemorate AAPI heritage month, the AAPI Bestseller Beauty Collection by Tower 28, Hero Cosmetics, Cocokind, Glow Recipe, Fable & Mane, Mount Lai, Live Tinted, and Jinsoon should be at the top of your list. You can find it below from each participating brand—hurry and grab yours before the limited-edition box sells out.
AAPI Bestseller Beauty Collection Box
To buy: $100 (was $183); from