Target’s Newest Design Collaboration Is Their Sweetest Yet

Wait until you see the prices, too. 

Beginning tomorrow, January 31, Target will debut their newest collaboration with a coveted brand, both in stores and online.

In the past, these successful collabs have been in conjunction with designers who are otherwise largely inaccessible (think Zac Posen, Missoni, Alexander McQueen). This time around, it’s a little bit different.

Target has partnered up with beloved online jewelry boutique, BaubleBar to create their own new jewelry line, SUGARFIX by BaubleBar. Known (and loved) for their wide-ranging selection of on-trend accessories, the difference here is that BaubleBar is already extremely well-priced—a statement necklace rings in at around $72, at the most.

In the true spirit of their previous collaborations, Target has drastically reduced even BaubleBar’s reasonable prices. Nothing in the collection will retail for over $30.

So, what can you expect?

The debut collection will include more than 180 pieces—from styles inspired by some of the jewelry site’s best-selling core collection to new, completely original, never-before-seen designs. Scroll down for a sneak peek of some of our favorites.



Photo by

Look for rings ranging from sleek, minimalist metals to cabochon-adorned cocktail sparklers, like this trio (which will also come in blue).

To Buy: $17;



Photo by

Scoop up your next statement necklace from SUGARFIX by BaubleBar—the eye-catching designs are bold, beautiful, and fashion-forward. (You’ll also find daintier options, including on-trend wrapped chokers.)

To Buy: $25;



Photo by

Wrap your wrists in delicate layering pieces, like these—or opt for a bigger, bolder cuff. The line also includes beaded styles with a more boho appeal, if that’s your thing.

To Buy: $17;



Photo by

As with their original collection, earrings steal the SUGARFIX by BaubleBar show. These stunning pieces look like one-of-a-kind scores (no one needs to know they were less than $30!). And we haven’t even mentioned the best part: Previous collaborations have been limited-time-only deals, but Target plans to offer SUGARFIX by BaubleBar on an ongoing basis, adding new styles every month.

To Buy: $15;