ThirdLove’s Bra Sizes Are So Inclusive, They Once Had a Waitlist of 1.3 Million People
Most brands have limited offerings in cup sizes over a D. ThirdLove's bra sizes, however, go up to an H cup.
Although the average bra size in America is a 34DD, many women with large busts still struggle to find the right fit (after all, popular brands like Victoria’s Secret, Aerie, and Calvin Klein have limited offerings in cup sizes over a D). With Thirdlove’s latest expansion—available in band sizes up to 48 and cup sizes up to H—however, that frustrating reality is about to change.
The new launch, which once had a waitlist of over 1.3 million women, features 24 extended sizes for a total of 70—nearly double the amount their competitors offer. “We know you can't just take a 34B and scale it up to a 40G—that's a recipe for a bad fit,” Ra'el Cohen, ThirdLove's Chief Creative Officer, said in a press release. “We've worked tirelessly to design bras that don't just scale up in size, but that have additional supportive elements that are nearly unperceivable to the naked eye."
And they aren’t being called plus size, either. In an effort to promote body positivity, the latest additions will be featured in the same drop down menu as all the other offerings—starting at AA—on the brand’s website.
Although the extended sizes are currently only available in the 24/7 Perfect Coverage Bra ($68), the retailer plans to feature them in additional styles, soon. Until then, head to thirdlove.com and try the brand’s Fit Finder to find your perfect size from the comfort of your home.