Comfy bras at affordable prices? Sign us up for these incredible Labor Day sales.

By Madison Alcedo
Updated August 30, 2018
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Now that you’ve found your correct bra size, it’s time to go shopping! Below are some of our favorite places to pick up a pretty bra, in person and online. Bare Necessities keeps a comprehensive list of the top 10 bras you need, from a comfy-yet-supportive wire-free one (like the Chantelle Everyday Lace Bralette, $48) to bras that come in DD+ (like the Fantasie Fusion Side Support Bra, $58).  Journelle offers beautiful bras that make you feel sexy and supported in a range of styles and prices. The Journelle Natalia Underwire Bra, $68, is certainly a piece of lingerie worth adding to your collection. lets you filter by 15 different bra types (including special styles like mastectomy and nursing in addition to racerback and push-up) to choose from more than 1,000 items. For plunging necklines, there’s even a backless, strapless Nordstrom Lingerie Voluptuous Silicone Lift Bra, $54. Aerie offers more than 300 bras, each cuter and more comfy looking than the next. The Real Sunnie Wireless Demi Coverage Push Up Bra, $30, comes in four colors and sizes that start at 30A. True and Co. offers a Fit Quiz (because who doesn’t love a quiz?) that points you toward your best three bras. Our quiz results suggested the Gramercy Balconette, $64, and the True Body V Neck Bra, $49. Lane Bryant offers Cacique bras in sizes up to 50DDD. Who couldn’t use a Lightly Lined Lounge Bra, from $45? Macy's makes decision-making easy with a visual chart of different bra types (for when you’re not quite sure if your favorite is a “comfort” or a “smoothing” style). The Wacoal Basic Beauty Full-Figure Underwire Bra, $50, has a 5-star rating from more than 1,400 customers. Amazon has a huge range of bras—but you’re not really surprised, are you? Perfect for when you need that Simone Perele Women's Amour 3D Spacer Plunge Bra, from $60, ASAP.
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Let's be honest: shopping for the right bra probably does not top your list of favorite things to do. And when it's absolutely necessary—because your old bra is poking you, or the straps don’t stay up anymore—comfort, style, and an unbeatable price are the trifecta of qualities that you're in search of.

Luckily, the prices of some of the hottest bras on the market have dropped drastically this weekend thanks to Labor Day sales happening this weekend (we're looking at you, True & Co Lift + Scoop bra for larger cup sizes). Here's a great selection of bras that are made for everyday wear—a few of them are even some of the Real Simple editors' favorite bras that they can’t stop talking about.

Shop now before the deals end soon!

The deal: Save 40 percent off all Aerie bras until September 3.

Our pick: Aerie Real Sunnie Full Coverage Lightly Lined Bra. $24 (was $40);

The deal: Snag an extra 40 percent off sale clothing until September 3.

Our pick: Miel Racerback Bra. $20 (was $40);

The deal: Shop bra markdowns up to 50 percent off and the bra sale for up to 40 percent off until September 5.

Our pick: Lilyette Endless Smooth Minimizer Bra. $20 (was $40);


The deal: Enjoy up to 50 percent off everything online, including bras, until September 4.

Our pick: Everyday Smooth Wireless Bra. $30 (was $40);

The deal: Get 20 percent off summer styles.

Our pick: Beija London Ribbed Z Bra. $80 (was $100);

The deal: Save up to 70 percent on select styles. Plus, take an extra 20, 15, or 10 percent off qualifying items with the code WKND until September 3.

Our pick: Calvin Klein Full Coverage Seductive Comfort Bra. $23 (was $46);

The deal: Use code LABORDAY15 to get an extra 15 percent off $100 or more spent on the entire site during the Labor Day sale, which includes up to 80 percent off select styles of bras.

Our pick: True Body Lift Scoop Neck Full Cup Bra. $45 (was $58);