Lively The All-Day T-Shirt Bra
Credit: amazon.com

Prime Day Isn't Just for Tech Deals: These Comfy Bra Prices Are Other-Worldly

Lively, True & Co, Calvin Klein, and more are at eye-popping prices right now.
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Whether you're looking for a bra that's so comfy you can sleep in it or you're searching for a seamless T-shirt bra that's actually supportive, today is the day to add one (or a few!) to your Amazon cart. You have less than 19 hours to shop the Amazon Prime Day sales extravaganza, and while Prime Day is known for major discounts on home tech and kitchen appliances, this year, the fashion deals are equally out-of-this-world—and that extends to cozy bras that customers swear by. We think purchasing a buttery-soft, comfortable bra for $14 is just as noteworthy as saving hundreds on devices, so we've rounded up the best seamless, wire-free, and reportedly comfy wired bra deals available today—including discounts like nearly half-off the beloved Calvin Klein Seamless V-Neck Bralette and 65 percent off of this bra with over 25,000 five-star ratings.

To fully access these major discounts, you need to be a Prime member. If you're not already enrolled, sign up for a free 30-day trial to shop the 48-hour event and gain access to other perks like free shipping, unlimited streaming on Prime Video, and access to the Try Before You Buy program, which lets you order up to six clothing items and try them for a week before purchasing. 

Here are the best comfy bras for a variety of sizes, needs, and budgets.

Best Amazon Prime Day Comfy Bra Deals:

Amazon has carried tried-and-true underwear brands like Warner's and Bali for a while, but newer, smaller companies like Lively and True & Co are here to show you that they can compete with these classic comfy brands—while also slashing prices for Prime Day.

Prime Day Comfy Bra Deals
Credit: amazon.com

To buy: $34 (was $45); amazon.com

This all-day T-shirt bra by Lively is one of the brand's top-selling items for a reason, and right now, it's 25 percent off. This bra has lightly lined cups and a flexible underwire, so you can still feel supported and covered while going about your day. The straps are adjustable and the mesh panels give the bra a little extra detail that takes it from regular comfort to chic comfort.

Prime Day Comfy Bra Deals
Credit: amazon.com

To buy: $18 (was $40); amazon.com

If you are totally against a wired bra but still need some padded support, Warner's No Side Effects T-shirt bra gives you just that—full comfort and great support with no wire in sight. This bra has over 8,000 five-star ratings, with customers raving that it smooths away any underarm or "side boob" issues, while remaining so comfortable that one shopper wrote, "I put this bra on even when I don't leave the house." If comfort is your No.1 priority, then you understand that's a big statement. This bra is normally $40, but today, it's only $18.

Prime Day Comfy Bra Deals
Credit: amazon.com

To buy: $17 (was $42); amazon.com

Looking for full coverage? This Olga wire-free bra is here to offer full support and coverage for any size, but it's especially beloved by those with larger chests. Shoppers rave that the bra is comfortable enough for everyday use, whether at home or in the office. And right now, it's only $17, so add it to your cart before this sale ends. 

If you're hoping to snag even more comfy bras while they're toting prices as low as $12, we've rounded up our top choices for seamless, wire-free, and comfortably-wired bras below. Shop these cozy favorites before Amazon Prime Day concludes on July 13 at 11:59 PST.

True & Co Women's Undies
Credit: trueandco.com

True & Co. Soft Form V-Neck Bra

From $34 (was $49), amazon.com
True & Co Women's True Body Triangle Convertible Strap Bra
Credit: amazon.com

True & Co True Body Triangle Convertible Bra

From $26 (was $44), amazon.com
LIVELY No-Wire Strapless
Credit: LIVELY

Lively The No-Wire Strapless

From $34 (was $45), amazon.com
Comfy Bra Deals
Credit: amazon.com

Calvin Klein Seamless V-Neck Bralette

From $26 (was $40), amazon.com
Prime Day Comfy Bra Deals
Credit: amazon.com

Calvin Klein Seamless Skinny Strap Bralette

From $25 (was $40), amazon.com
calvin klein womens comfort seamless wirefree bralette bra bare
Credit: amazon.com

Calvin Klein Seamless Triangle Bralette

From $26 (was $44), amazon.com
Prime Day Comfy Bra Deals
Credit: amazon.com

Calvin Klein Modern Triangle Bra

From $17 (was $36), amazon.com
Playtex Women's 18 Hour Active Lifestyle Full Coverage Bra
Credit: amazon.com

Playtex 18-Hour Full Coverage Bra

From $14 (was $39), amazon.com
Bali Comfort Revolution Wireless Bra
Credit: amazon.com

Bali Cool Comfort Wireless Bra

From $17 (was $48), amazon.com
Comfort Revolution ComfortFlex Fit Seamless 2-ply Wireless Bra
Credit: Macy's

Bali ComfortFlex Wireless Bra

From $16 (was $48), amazon.com
Bali Women's One Smooth U Ultra Light Illusion Neckline Underwire Bra
Credit: amazon.com

Bali Ultra-Light Underwire T-Shirt Bra

From $17 (was $44), amazon.com
Warner’s Women’s This Is Not A Bra Full-Coverage Underwire Bra
Credit: amazon.com

Warner's Tailored Underwire Bra

From $19 (was $40), amazon.com
Amazon Comfortable Bras
Credit: amazon.com

Warner's Wireless Comfort Bra

From $20 (was $40), amazon.com
Prime Day Comfy Bra Deals
Credit: amazon.com

Warner's Cloud 9 Wireless Bra

From $20 (was $40), amazon.com

Shop more Amazon Prime Day 2022 Deals: