And the bras are all very affordable, too.
Raise your hand if you’ve fallen victim to wearing the same bra every day because it’s the only one in your drawer that actually fits. We’ve all been there—but once you find the right bra brand that fits perfectly, you’ll never have to be a bra repeater again.
New retailers such as LIVELY and ThirdLove continue to revolutionize the lingerie industry, offering more bra sizes and styles for women than ever. LIVELY launched in April 2016 after founder Michelle Cordeiro Grant, who formerly worked at Victoria’s Secret, was frustrated with the lingerie industry and wanted bra shopping to give women more confidence (rather than take it away). Companies like ThirdLove, which was founded in 2013, are even beginning to offer sizing quizzes that customers can take before shopping—after all, we all know how much of a pain finding the perfect bra size can be.
Bra shopping is becoming more enjoyable than ever, so we’ve rounded up some of the best bras from the most innovative online lingerie brands. These brands have proven that they know what they’re talking about when it comes to creating bras made for women of all shapes and sizes. No matter if you’re a cup size A or a DDD, these bra brands have some of the best-reviewed bras on the internet that you’ll want to shop ASAP.
Soma launched in 2004 with one mission in mind: to give women “bras as comfortable as they are beautiful.” Today, the brand sells hundreds of highly-reviewed bra styles (they even have a special DD & Up Collection) within three best-selling collections. The collections include Enbliss (cloud-like-comfy and soft but supportive styles), Vanishing Back (smooth, seamless styles that create an invisible transition from bra to back), and Embraceable (styles for everyday comfort and support). Soma is also the first in the lingerie industry to launch a “smart” bra, called the SOMAINNOFIT Bra, that actually measures you to find your exact fit and size. The bra connects to an app so you can see your measurements instantly, and then shop your recommended styles directly in the app.
Our editors love bras from LIVELY because the brand offers extremely comfortable styles (like this bralette) for bustier women, with most styles available in cup sizes A to DDD. Not only is LIVELY disrupting the lingerie industry with styles that empower women, but they’re creating an entire movement that they’ve dubbed “Leisurée.”
Known for creating completely wire-free bras, Knix is a brand that’s all about making underwear something you’ll feel comfortable and confident in, no matter what. The company has a patented bonding technology that allows it to create seamless, chafe-free bras that are built with super supportive materials. Knix’s best-selling Evolution bra has more than 3,000 five-star reviews because of its versatility and flattering fit—it can even be worn eight different ways!
Start your search for the perfect-fitting bra by taking ThirdLove’s 60-second Fit Finder quiz. You’ll answer a few questions about your current bras, like the brand name and how well the cups and band fit, as well as your breast shape. ThirdLove is not only a brand great for finding your ideal everyday bra (the company's Perfect Coverage Bra has more than 20,000 reviews!), but all of the styles come in five different "Naked shades," so you’re guaranteed to find a beautiful color that’s best for you. And if you’ve ever been shopping and can’t find your size in store, you won’t have to worry about that here—ThirdLove’s sizing is pretty impressive, with styles available in 30 to 48 in band size and AA to I in cup size.
While we love to shop at Nordstrom for everything from shoes to designer bags, the retailer also has an amazing selection of bras (especially bras for large breasts) from brands we trust, like Natori, Chantelle, and more. Nordstrom even offers bra sizes ranging from A to DDD (or F cup).
If you already love one particular bra brand, chances are Bare Necessities offers it. The retailer offers 80 of the most beloved bra brands including Calvin Klein, DKNY, Natori, Maidenform, and more, with sizes ranging from 28 to 56 in band size and AA to O in cup size.
If you’re a fan of Everlane, the fashion retailer known for its high-quality, minimalist-inspired staples that are also affordable, you’ll be pleased to know that the brand also sells a line of intimates. The intimates selection includes super comfortable bras that are supportive sans padding. Like many of Everlane’s staple items, the bras are made from supima cotton, which provides an extra-soft feel to the already lightweight bras.