And the bras are all very affordable, too.

By Madison Alcedo and Emily Belfiore
Updated April 06, 2021
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Best Places To Buy Bras Online
Credit: Spanx

Raise your hand if you've fallen victim to wearing the same bra every day because it's the only one in your drawer that actually fits. We've all been there—but once you find the right bra brand that fits perfectly, you'll never have to be a bra repeater again.

Brands such as Lively and ThirdLove continue to revolutionize the lingerie industry, offering more bra sizes and styles than traditional retailers. Lively launched in April 2016 after founder Michelle Cordeiro Grant, who formerly worked at Victoria's Secret, was frustrated with the lingerie industry and wanted bra shopping to give women more confidence (rather than take it away). Companies like ThirdLove, which was founded in 2013, even offer sizing quizzes that customers can take before shopping—after all, we all know how much of a pain finding the perfect bra size can be.

Brands such as Lively and ThirdLove continue to revolutionize the lingerie industry, offering more bra sizes and styles than traditional retailers. Lively launched in April 2016 after founder Michelle Cordeiro Grant, who formerly worked at Victoria's Secret, was frustrated with the lingerie industry and wanted bra shopping to give women more confidence (rather than take it away). Companies like ThirdLove, which was founded in 2013, even offer sizing quizzes that customers can take before shopping—after all, we all know how much of a pain finding the perfect bra size can be.

Bra shopping is becoming more enjoyable than ever, so we've rounded up the 18 best places to buy bras online and picked out some top styles to buy at each. These brands have proven that they know what they're talking about when it comes to creating bras for all shapes and sizes. No matter if you're a cup size A or a DDD, these bra brands have some of the best-reviewed bras on the internet.

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Spanx Bras
Credit: Spanx

1 Most Supportive: Spanx

Launching in 2000 with Footless Body-Shaping Pantyhose, shapewear brand Spanx now offers dozens of flattering leggings, denim, underwear, activewear, and bra styles. In 2008, Spanx launched the Bra-llelujah! Underwire bra that quickly became a best seller, and it's still one of the brand's most popular styles today. What makes Bra-llelujah! bras so different than others is their softness, comfort, and smoothing design, with thick straps that provide plenty of support without sliding off. And after many years of searching for a strapless bra that won't fall down, one Real Simple writer will never stray from the Up For Anything Strapless bra—Spanx's SmartGrip technology literally has a gripping material on the inside of the bra so that it won't move around or slip down during wear.

Our picks: 

  • Bra-llelujah! Full Coverage Bra: $68; spanx.com
  • Up For Anything Strapless Bra: $74; spanx.com
  • Bra-llelujah! Wireless Bra: $68; spanx.com
LIVELY Bras: Where to Buy Bras Online
Credit: LIVELY

2 Best Style Variety: Lively

Our editors love bras from Lively because the brand offers extremely comfortable styles (like this bralette), with most available in cup sizes A to DDD. Not only is Lively disrupting the lingerie industry with styles that empower women, but it's creating an entire movement that it's dubbed "Leisurée." Lively bras take a cue from the classics and merge them with the trends, so you can find everything from T-shirt bras and push-up bras to unlined lace bras and mesh-trimmed bralettes in a variety of colors. If you find a few styles that you really love, you can bundle them and save: Most bras cost $35, but you can buy any two for $60 or any three for $80. 

Our picks:

Soma Bras: Where to Buy Bras Online
Credit: Soma

3 Best for Big Busts: Soma

Soma launched in 2004 with one mission in mind: to give women "bras as comfortable as they are beautiful." Today, the brand sells hundreds of highly reviewed bra styles within three best-selling collections and inclusive size ranges, which include bands up to 42 and cup sizes G and DDD—there's even a special DD & Up filter on the site. The collections include Enbliss (cloud-like comfy and soft but supportive styles), Vanishing Back (smooth, seamless styles that create an invisible transition from bra to back), and Embraceable (styles for everyday comfort and support).

Our picks:

  • Vanishing Back Full-Coverage Bra: $56; soma.com.
  • Cooling Full-Coverage Bra: $56; soma.com.
  • Enbliss Wireless Bralette: $46; soma.com.
Richer Poorer Bras
Credit: Richer Poorer

4 Best Bralettes: Richer Poorer

Imagine a bralette so comfy, it gets more than 1,000 people on a waitlist immediately after it sells out. That's what happened with Richer Poorer's original classic bralette in 2019. Now, Richer Poorer has added more styles to its bralette collection, including the Scoop and the Cut Out, each of which is lightweight, comfortable, and necessary to add to your lingerie stash ASAP. All of Richer Poorer's bras are made from a super soft modal-cotton blend, which is great for warmer temperatures because it wicks away moisture to keep you cool. These bralettes get a 10 out of 10 recommendation for when you don't need the support of underwire.

Our picks: 

Knix Bras: Where to Buy Bras Online
Credit: Knix

5 Best Wireless: Knix

Known for creating completely wire-free bras, Knix is an underwear brand that's all about putting on something you'll feel comfortable and confident in, no matter what. The company has a patented bonding technology that allows it to create seamless, chafe-free bras with super supportive materials. Knix's best-selling Evolution bra has thousands of five-star reviews because of its versatility and flattering fit—it can even be worn eight different ways!

Our picks:

Harper Wilde Bras
Credit: Harper Wilde

6 Best Value: Harper Wilde

The Harper Wilde brand began when founders Jenna Kerner and Jane Fisher asked themselves, "Why are bras so expensive?" After surveying hundreds of women about what they are actually looking for when it comes to the support, style, comfort, and price of bras, the three Harper Wilde $40 bra styles were born. There's The Base, a lightly lined bra meant for everyday wear; The Boost, a push-up style with light padding; and The Flex, a classic underwire strapless bra. You can utilize the company's virtual fitting feature, which connects you with a Harper Wilde stylist for a 20-minute digital session to find your perfect bra. Plus, if you need to totally revamp your underwear drawer while sticking to a budget, you can buy in bulk via Harper Wilde's bundle options of three or six bras.

Our picks: 

Nordstrom Bras: Where to Buy Bras Online
Credit: Nordstrom

7 Best Brand Variety: Nordstrom

While we love to shop at Nordstrom for everything from shoes to designer bags, the retailer also has an amazing selection of bras (especially bras for large breasts) from brands we trust, like Natori, Chantelle, and more. Nordstrom even offers cup sizes ranging from AA to J.

Our picks:

  • Natori Feathers Underwire Contour Bra: $68; nordstorm.com.
  • Wacoal Red Carpet Convertible Strapless Bra: $68; nordstrom.com.
  • Chantelle Intimates Rive Gauche Underwire Bra: $88; nordstrom.com.
  • Free People Intimately FP Adella Longline Bralette: $38; nordstrom.com.
Bare Necessities: Where to Buy Bras Online
Credit: Bare Necessities

8 Best Size Range: Bare Necessities

If you already love one particular bra brand, chances are Bare Necessities offers it. The retailer offers 80 of the most beloved bra brands, including Calvin Klein, DKNY, Natori, Maidenform, and more, with sizes ranging from 28 to 56 in band size and AA to O in cup size.

Our picks:

ThirdLove Bras: Where to Buy Bras Online
Credit: ThirdLove

9 Best Online Try-On: ThirdLove

Start your search for the perfect-fitting bra by taking ThirdLove's 60-second Fitting Room quiz. You'll answer a few questions about your current bras, like the brand name and how well the cups and band fit, as well as your breast shape. ThirdLove is not only a brand great for finding your ideal everyday bra (the company's Perfect Coverage Bra has more than 17,000 five-star reviews!), but all of the styles come in five different "naked shades," so you're guaranteed to find a beautiful color that works for you. And if you've ever been shopping and can't find your size in store, you won't have to worry about that here—ThirdLove's sizing is pretty impressive, with styles available in 30 to 48 in band size and AA to I in cup size, including half-cup sizes.

Our picks:

Everlane Bras: Where to Buy Bras Online
Credit: Everlane

10 Best Everyday Bras: Everlane

If you're a fan of Everlane's affordable high-quality, minimalist-inspired staples, you'll be pleased to know that the brand also sells a line of intimates. The selection includes super comfortable bras that are supportive sans padding. Like many of Everlane's items, the bras are made from supima cotton, which provides an extra-soft feel to the already lightweight designs.

Our picks:

New Bra Update
Credit: amazon.com

11 Fastest Delivery: Amazon

By now, everyone is familiar with Amazon's speedy delivery process, but not many shoppers realize that it's home to hundreds of amazing bras. You have your choice of fan-favorite labels like Calvin Klein, Warner's, Fruit of the Loom, and more, plus the ability to discover new brands and styles. But the best part is that you can get many new bras delivered to your doorstep in just two days with a Prime membership

Our picks: 

  • Bali Minimizer Underwire Comfort Bra: from $16; amazon.com.
  • Warner's Easy Does It No Bulge Wire-Free Bra: from $12; amazon.com.
  • Calvin Klein Invisibles Comfort Seamless Skinny Strap Bralette: from $20; amazon.com.
New Bra Update
Credit: adoreme.com

12 Best Lingerie: Adore Me

Spice up your intimates collection with Adore Me's stylish collection of lingerie, which is available in cup sizes A to DDD and band sizes 30 to 38 (as well as extended sizes 38DD to 46DDD in the Plus category). Worried about buying online? The brand offers at-home try-ons with its Elite Box plan, which is based on your fit and style preferences and curated by the Adore Me team. There's a styling fee of $20, and you have seven days to try on your new goodies. Each box comes with a prepaid label, so you can easily ship the ones you don't like back.

Our picks: 

New Bra Update
Credit: outdoorvoices.com

13 Best Sports Bras: Outdoor Voices

Odds are you've seen an Outdoor Voices sports bras while scrolling through social media. The customer-favorite and editor-approved athleisure brand was founded on the mission of creating fun, comfortable workout clothes to inspire people to move with confidence through their everyday life. Founded in 2012, Outdoor Voices activewear includes everything from traditional sports bras to fashion-forward crop tops in a variety of colors, styles, and impact and compression levels. Plus every piece is made with eco-friendly materials and practices

Our picks: 

New Bra Update
Credit: ae.com

14 Best for Bras and Underwear: Aerie

Looking to stock up on new undies too? Aerie is your one-stop shop for all things intimates thanks to its expansive collection of bras and underwear. With every style, cut, and color available and plenty of matching sets to go around, you'll have no trouble finding something that suits your vibe. Aerie's bras and underwear are available in sizes 30AA to 38DDD and XXS to XXL, respectively. The brand is known for its eight-for-$32 underwear deal, and you can frequently find a sale on bras. 

Our picks: 

  • Real Happy Demi Lightly Lined Bra: $35; aerie.com.
  • New Blooms Lace Padded Triangle Bralette: $40; aerie.com.
  • Offline The Hugger Longline Racerback Sports Bra: $30; aerie.com.
New Bra Update
Credit: skims.com

15 Best Flesh-Colored Bras: Skims

When Kim Kardashian debuted Skims in 2018, the hot-ticket items were its shapewear. Now, fans can't stop raving about its bra collection, which offers every style in sizes XXS to XXL and nine nude shades. You can choose from classic bra and bralette silhouettes like triangle, scoop, seamless, T-shirt, bandeau, and underwire. Skims also has trend-inspired collections in materials like cotton jersey, pointelle, terry, velour, waffle, velvet, and mesh, each of which come in that vast nude shade range plus some fun seasonal colors. Of course, there's a smoothing sculpting bra to pair with your shapewear. 

Our picks: 

New Bra Update
Credit: summersalt.com

16 Best Eco-Friendly: Summersalt

Sustainability has never looked so good. Summersalt uses recycled water bottles to create its signature micro-mesh lace fabric, which provides the perfect stretch, durability and support. Its standout Feel Free Adjustable Bralette is available in sizes XS to 2XL and six colors—three of which are nude shades—and it pairs with the Feel Free Bikini Underwear. While you're shopping, make sure to check out Summersalt's incredible selection of sports bras and tank tops

Our picks: 

New Bra Update
Credit: freepeople.com

17 Best Trend-Inspired: Free People

Always up to date on the latest bra trends, Free People's bra selection puts an original spin on what's buzzing in lingerie—think vintage lace, seamless fits, neckline cut-outs, sheer mesh, and unique underwire silhouettes, all with Free People's signature whimsical spirit. There's no shortage of bralettes, matching sets, or fun colors to choose from; shop sizes XS to XL and 32A to 36DD. 

Our picks: 

New Bra Update
Credit: bluebella.us

18 Best Mesh: Bluebella

Finding a mesh bra that delivers both quality and comfort isn't always easy. Or at least it wasn't before Bluebella. The U.K.-based brand merges fashion and lingerie with modern-inspired mesh designs in sizes 30A to 40G that include supportive details like adjustable straps, structured busts, shape-enhancing cups, and double-strapped bands. Not to mention, the brand uses responsibly sourced materials and has prioritized diversity and inclusivity with its IDEA Committee

Our picks: