The brand is know for its inclusive and positive message.

August 31, 2017
ae.com

Aerie launched its “Real Me” line earlier this summer, along with a vow to stop retouching their models and encouraging women to embrace and love who they are. Today, they expanded on this collection by adding five different nude shades to include all skin tones.

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You can purchase the new nude shades in their full-coverage unlined bra, thongs, boy briefs, and even bralettes. Each shade has a different name meant to empower the wearer—Honesty, Inspiration, Strength, Energy, and Confidence—all ranging from very light to dark brown. Now there are more options for everyone.

The brand has become well-known for its inclusitivity and body appreciation, so it is no surprise that they added a range of nude hues to their collection, following in the footsteps of other companies—Naturalizer, Target, and Christian Louboutin, to name a few. Aerie’s mission statement says the brand is “committed to making girls feel good about themselves, inside and out. No supermodels. No retouching. The real you is sexy.”

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To buy: Aerie Real Me Boybrief, $15; aerie.com. Aerie Real Me Thong, $15; aerie.com. Aerie Real Me Bralette, $35; aerie.com. Aerie Real Me Full Coverage Lightly Lined Bra, $40; aerie.com.

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