According to the diamond pros at Blue Nile, this diamond shape reigns supreme across the U.S.

By Rachel Sylvester
Updated: May 22, 2019
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Getting engaged is a life event that's long awaited by both men, women and in-laws alike, so shopping for an engagement ring is a monumental task that shouldn't be taken lightly, no matter who's in charge of choosing the bling. Browsing for a shiny new bauble sounds much easier than it actually is, of course, since one has to consider the 4 C's (cut, color, clarity, and carat weight) and the fact that an engagement ring is a significant expense.

Color, clarity, carat and cost aside, a diamond's cut (or shape) is of considerable importance because it's the one detail that determines a ring's sparkle. Cuts vary in style from emerald to asscher, but the diamond pros at Blue Nile recently revealed that one specific shape continues to remain a top choice among recently engaged couples. The clear-cut winner: Round diamonds.

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According to the largest online retailer of certified diamonds and fine jewelry, 66% of all U.S. orders are round-cut diamonds. The most preferred metal is platinum, with 42% of sales nationwide, while solitaires continue to trend as the most popular ring setting of all.

blue nile diamond shopping infographic

The study went on to reveal popularized diamond trends throughout the country; specifically how baubles stack up from state to state. New York City couples frequently opt for pear-shaped diamonds, while Blue Nile buying info shows that Dallas brides order the most emerald-cut rings. Rose gold rings continue to trend, and the hue is especially preferred among Atlanta-based to-be-weds.

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Size matters for ring-shoppers in Charleston; the city is home to the biggest rock—an 8.04 carat princess-cut diamond purchased within the past year. As for the largest heart-shaped diamond purchase? Honolulu lays claim to that title with a 4-carat ring.

Curious to see how your sparkler stacks up? Review the stats in full on Blue Nile's shopping infographic above, or spend your evening browsing the diamond retailer's seemingly endless collection of engagement rings here.

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