The 15 Best Places to Buy Affordable Quality Jewelry Online

Here’s where to find beautiful necklaces, rings, and bracelets at budget-friendly prices.

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For jewelry enthusiasts who like to switch up their look, finding affordable jewelry brands can prove to be quite the challenge. To find pieces that look like a million bucks (but actually cost less than $100), it's all about finding the balance between quality and cost—you don't want to end up with cheap jewelry that tarnishes immediately and looks bad after just a few wears.

We researched dozens of affordable jewelry brands, assessing them on the range of their inventory, shipping and return policies, and quality of their materials to find the best options. Our top picks include larger retailers that carry other merchandise in addition to jewelry as well as smaller specialty brands that offer more limited yet still impressive jewelry collections.

Check out our selection of the best places to buy affordable jewelry online, plus learn how to keep your jewelry pristine and tarnish-free for years to come.

Our Top Picks



Who it's for: People looking for minimalist jewelry, particularly hoop earrings; people looking for men's jewelry.

Who it isn't for: People looking for chunky statement-making pieces.

Mejuri stands out for offering fine jewelry at low prices. Here, you can find relatively affordable pieces made from 14-karat gold, yellow gold, and precious stones such as white sapphire, pearls, and even diamonds. You'll find the lowest prices on earrings, including 14-karat yellow gold studs, a pair of pearl drop earrings, and single diamond studs, all available for under $100. Mejuri is best known for their minimalist hoop earrings, of which there are many to choose from, including beaded and diamond varieties. You can also purchase charms to add to your hoops to make a bigger statement.

The catch is that the majority of Mejuri's offerings are small and definitely geared towards minimalists, so people who want chunky, colorful jewelry might be disappointed. On the other hand, Mejuri also has a men's section that includes chains, necklaces, and rings. You can also find wedding bands for both genders, as well as simple yet beautiful engagement rings.

Product Details:

  • Jewelry Types: Earrings, rings, necklaces, bracelets, anklets, chains
  • Shipping: Free standard
  • Return Window: 60 days



Who it's for: People looking for kitschy, unconventional pieces of jewelry.

Who it isn't for: People looking for silver jewelry.

BaubleBar offers a wide array of jewelry at low prices, ranging from classic everyday pieces such as chain necklaces and gold bangles to unique novelty items such as a Mickey Mouse tennis bracelet. BaubleBar is actually best known for its earrings, offering an inventory that is much larger than other jewelry types available on their site. The brand has plenty of earring styles to choose from, including cubic zirconia studs, jeweled statement drop earrings, chunky hoops, cuffs, and even a few crawlers. You'll also find a sizable collection of whimsical earrings that depict animals, food, drinks, and more, including these incredibly unique paint palette drop earrings and these super fun 18-karat gold French fry enamel studs.

BaubleBar also sells rings, anklets, and charms for charm bracelets. There are some fine jewelry options that are pretty affordable too, with price points starting at $24 for earrings, $38 for bracelets, and $42 for necklaces. The only thing that BaubleBar is lacking in is silver jewelry.

Product Details:

  • Jewelry Types: Earrings, necklaces, bracelets, anklets, rings, charms
  • Shipping: Free on orders over $75
  • Return Window: 30 days

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Who it's for: People who are looking for neutral basics that will complement a variety of outfits.

Who it isn't for: People looking for loud, colorful statement jewelry.

Madewell should be your go-to for everyday staples that manage to be both trendy and timeless. Here you'll find popular jewelry styles such as layered necklaces, stackable rings, chain-link bracelets, and gold hoop earrings. Much of Madewell's jewelry is meant to complement rather than be the center of attention, so you won't find a lot of loud, colorful statement pieces. Instead, you can count on plenty of neutral, delicate pieces that will suit a variety of occasions, whether you're spending the day in the office or at a wedding. Some of these include this versatile cuff bracelet, this subtle daisy necklace, and these chunky hoop earrings, the latter of which is a best-seller.

The brand does have a small selection of more playful jewelry pieces that cater to people who have a more eclectic style. These include beaded bracelets, arched drop earrings, and this cheeky hot dog pendant necklace. You'll also find a selection of watches and fine jewelry, though these are much pricier.

Product Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, watches
  • Shipping: Free for loyalty members; from $3 for everyone else
  • Return Window: 30 days

Priscilla Ma


Who it's for: People looking for affordable jewelry that is less likely to tarnish overtime.

Who it isn't for: People who want to buy from a brand that accepts returns.

Priscilla Ma started her business after becoming frustrated with how fast affordable jewelry tarnished. She set out to create her own line with metals that she found were least likely to tarnish, including gold-fill, sterling silver, and stainless steel. Her collection contains necklaces, earrings, bracelets, and rings made of exactly those materials.

The site features an abundance of chain-link jewelry, including this pretty sequin disc chain bracelet and this dainty thin bar chain necklace. What stands out the most though is the brand's hand-stamped and engraved jewelry. The detailed designs are incredible, including this birth flower ring and this custom "fur baby" pendant, which is traced by hand before being turned into an engraved necklace. Ma also offers custom necklaces that depict your zodiac sign, an important year, and even Chinese characters. Keep in mind that any purchase you make, regardless of if it's custom or not, cannot be returned.

Product Details:

  • Jewelry Types: Earrings, rings, necklaces, bracelets
  • Shipping: Free
  • Return Window: No returns allowed



Who it's for: People who love colorful, textured statement jewelry.

Who it isn't for: People who want to shop from a smaller business.

If you're someone who loves wearing colorful, textured jewelry, you'll enjoy browsing through Anthropologie's robust collection of statement pieces. The brand sells earrings, bracelets, rings, and necklaces made of pearls, semi-precious stones, rattan, wood, glass, embroidery, and even shells. You can pair any of these pieces with casual outfits or incorporate them into occasion attire to further elevate your look.

Anthropologie is also a great place to find body jewelry. You'll find anklets, hand chains, belly chains, and even chains that drape across your chest and back. If your taste is more modest, the brand also has a selection of more classic jewelry styles, including stone rings, bangle bracelets, gold hoops, and plenty of monogrammed styles.

Product Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, body jewelry
  • Shipping: Free for orders over $50
  • Return Window: 60 days

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Who it's for: People who like jewelry charms.

Who it isn't for: People who are looking for more traditional jewelry.

Gorjana is your one-stop shop for gold jewelry. The brand has a beautiful selection of both classic and quirky jewelry styles that are sure to live in your jewelry box for a lifetime. These include delicate pendant necklaces you can decorate with charms, such as a heart, locket, or even a bejeweled bee. There are also signet rings, chain-link bracelets that are both thin and chunky, and plenty of hoops. This is a great place to shop if you have multiple ear piercings, as the brand has a nice selection of studs, huggie-style earrings, and sets available for layering.

Gorjana also has a robust collection of affordable fine jewelry. You'll find 14-karat gold pieces as well as jewelry with opals, pearls, and diamonds. Some of the diamond pieces are truly a steal, with diamond stud earrings starting at $200. Plus, if you'd like to personalize your jewelry, there are plenty of ways to do just that—beyond monogrammed jewelry, there are also astrological necklaces, birthstone earrings, and a variety of pieces that can be engraved.

Product Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, charms
  • Shipping: Free standard
  • Return Window: 30 days

We Dream In Colour


Who it's for: People looking for hand-made and hand-painted jewelry.

Who it isn't for: People looking for more subtle pieces of jewelry.

We Dream in Colour specializes in hand-made jewelry that comes in vibrant colors and patinas. Their collection is awash in bracelets, necklaces, rings, and earrings that feature eye-catching depictions of flora and fauna, ombre patinas, and well-made hammered pieces, as well as hair accessories that'll transform any up-do.

You'll be able to find plenty of affordable pieces on the site in all jewelry categories, including this striking hand-shaped cuff, the brass Stella necklace, and these teal earrings, which feature a natural verdigris patina. The brand is best known for their earrings, which make up most of their collection. Several of their higher-priced earrings have been worn by famous faces, including Zendaya and Katy Perry.

Product Details:

  • Jewelry Types: Necklaces, earrings, bracelets, rings, hair pieces
  • Shipping: Free on orders over $150; otherwise $10
  • Return Window: 30 days



Who it's for: People looking for personalized jewelry.

Who it isn't for: People who don't want to sift through a large inventory to find what they're looking for.

Etsy is truly your oyster when it comes to finding any and all types of jewelry—there are currently more than 15 million listings on the site! Although this can be very overwhelming, Etsy offers plenty of filters to help you find what you need, including occasion, holiday, gemstone, material, style, theme, and more. Etsy is particularly a hub for vintage jewelry, handmade jewelry, and quirky statement pieces, such as these felt monstera leaf earrings.

Where Etsy excels the most, though, is personalized jewelry. You'll find all kinds of unique, customizable pieces including name rings and necklaces, and even bracelets with an engraving of the coordinates of your choice. You can even get your kid's drawing turned into a necklace, or something to commemorate a special date. When shopping on Etsy, just keep in mind that sellers set their own shipping prices and return policies.

Product Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, body jewelry, watches, brooches
  • Shipping: Varies
  • Return Window: Varies

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Who it's for: People specifically looking for different types of earrings.

Who it isn't for: People who are looking for bracelets, necklaces, and rings.

Studs is a fantastic place for people who have multiple ear piercings to shop, because their earrings are designed to avoid common issues that come with earring layering. They are small enough to easily pair with others, and they actually have personality. Oftentimes it can be hard to find studs or huggie earrings that aren't your run-of-the-mill ball or cubic zirconia studs, or small hoops. You'll find studs here that feature stars, smiley faces, flowers, creatures, hearts, words, and more, including this fun cowboy boot stud and hand peace sign stud.

Huggies include hoops that vary in thickness and pattern, as well as ones attached with charms, including this locket-style heart and this lava lamp that actually glows in the dark. The brand also has a small selection of larger hoops and dangles (aka, earrings that are put in two earring holes but are connected). You can buy Studs' earrings as a single or pair.

Product Details:

  • Jewelry Types: Earrings—studs, huggies, hoops, flatbacks, chains, dangles, cuffs, clickers
  • Shipping: Free for orders over $50
  • Return Window: 21 days

Kendra Scott


Who it's for: People looking for affordable stone jewelry.

Who it isn't for: People who don't want to pay for shipping.

This celeb-loved brand was founded after Kendra Scott noticed a gap in the market for quality stone jewelry at affordable prices. As such, the site features a wide range of stones on various necklaces, rings, bracelets, and earrings. You'll find everything from a crystal necklace to beaded lapis earrings and even drusy rings, many of which are less than $100. The brand also has plenty of other jewelry styles, including gold-plated and silver pieces, some of which are stamped with the brand's signature logo.

In addition to stones, the brand places an emphasis on family, making it a great place to buy gifts for loved ones. You'll find pieces such as this strand necklace that spells out "Mama" in charms, this Mrs. necklace, or these letter studs. Kendra Scott also offers complimentary engraving on all sterling silver, 18k gold vermeil, and 14k gold pieces.

Product Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, anklets, charms, watches
  • Shipping: $4.95
  • Return Window: 30 days

Ana Luisa


Who it's for: People who want to shop from retailers who value transparency and sustainability.

Who it isn't for: People looking for a selection of body jewelry.

If you're someone who goes out of their way to shop eco-friendly, you'll appreciate Ana Luisa. The brand is committed to producing their jewelry ethically and maintains carbon and water neutrality throughout their entire jewelry making process. They also try to recycle whenever they can, including with the jewelry they produce. A handful of the gold-plated jewelry on their website is made with recycled sterling silver, such as the Scarlett double hoop earrings and the Laurena station bracelet.

The brand sells rings, earrings, necklaces, and bracelets that are primarily gold staples, with some featuring stones such as cubic zirconias. There are very few silver and large statement jewelry available, and the largest of the site's inventory is earrings and necklaces. Some best-sellers include these Hana marble blue hoop earrings, the Lisa twisted chain bracelet, and this letter necklace.

Product Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets
  • Shipping: Free
  • Return Window: 30 days

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Sonia Hou


Who it's for: People who want to find 18- and 24-karat gold pieces at low prices.

Who it isn't for: People who want a larger return window to work with.

Sonia Hou is a demi-fine jewelry line that stands out for its fine lines and geometric-shaped earrings. Demi-fine is the term used to describe jewelry that falls between fine and costume jewelry, and this brand focuses on pieces with high-quality gold plating. Browse the site and you'll find this wavy stackable 18-karat gold ring, these chopsticks-inspired 18-karat gold earrings, and these 24-karat gold onyx stone earrings.

The site offers some sterling silver options and pieces with gemstones, but you won't find any seriously bold statement pieces here. Instead, expect to find elevated staples that you can wear just about anywhere for any occasion. Keep in mind that because these prices are so competitive, Sonia's pieces do tend to sell out fast.

Product Details:

  • Jewelry Types: Necklaces, earrings, bracelets, rings
  • Shipping: Free
  • Return Window: 10 days



Who it's for: People looking for bold statement earrings.

Who it isn't for: People who want a larger selection of jewelry to choose from.

French retailer Sézane brings a level of European elegance to the American jewelry market. Pieces from Sézane are beautifully made and manage to look grand in appearance, whether it's a small piece of jewelry like a pendant chain necklace or a large, chunky hoop earring. The majority of pieces available on the site are gold, along with some beaded necklaces and stone rings.

By far the most striking part of Sézane's jewelry collection are the earrings. You'll find memorable drop and hoop earrings, including stunning gold filigree options, bold beaded drop earrings, and a nice selection of raffia hoops that are the perfect accessory for summer vacation. One thing to keep in mind about Sézane is that their jewelry collection changes with each season, so there's a chance that jewelry you see on the site now may not be available in a few months.

Product Details:

  • Jewelry Types: Earrings, rings, bracelets, necklaces
  • Shipping: Free for orders over $200
  • Return Window: 14 days



Who it's for: People looking for silver jewelry and people specifically looking for jewelry for additional ear and body piercings.

Who it isn't for: People looking for maximalist jewelry.

Amyo specializes in minimalist pieces that transcend trends and can be worn for decades to come. The brand offers jewelry made of sterling silver, 14-karat plated gold, including white gold and rose gold, gold vermeil, and various gemstones, including diamonds, pearls, emeralds, and more. Unlike many other contemporary jewelry brands, Amyo offers a good amount of silver jewelry to choose from, including this pretty star choker necklace, these mid-size hoop earrings, and the Chevron Pave ring.

Along with the usual suspects, Amyo also features a nice selection of anklets and jewelry for people with additional piercings. You'll find a small selection for people with nose piercings and a larger selection for people with second- and third-lobe piercings, as well as helix and tragus piercings.

Product Details:

  • Jewelry Types: Bracelets, necklaces, earrings, rings, anklets, body chains, nose jewelry
  • Shipping: Free
  • Return Window: 30 days



Who it's for: People looking for trendy jewelry.

Who it isn't for: People who want a larger selection of rings to shop.

J.Crew offers a small yet strong collection of on-trend jewelry that can be worn to work, on a night out, on vacation, and more. The brand sells necklaces, earrings, bracelets, and some rings that are made of a range of materials, including gold, silver, shells, and precious and semi-precious stones, including freshwater pearls and quartz.

This is a great site for people who gravitate toward on-trend jewelry, as you can find stylish pieces at major discounts. Fans of unconventional jewelry will enjoy these unique acetate earrings or these eye-catching colorful floral hoop earrings. Meanwhile, those looking for more subdued pieces will enjoy this classic gold bangle or this hoop set, which comes in gold, metallic silver, and rose gold.

Product Details:

  • Jewelry Types: Bracelets, earrings, necklaces, rings
  • Shipping: Free for loyalty members; from $5 for everyone else
  • Return Window: 30 days

How to Shop for Affordable Jewelry


When shopping, keep an eye out for pure silver and gold varieties. Pure silver and gold won't rub off the way that plated gold or silver does, or tarnish the way that sterling silver does. Pure gold and silver cost more, though the investment will be worth it in the long run.

When it comes to silver, the two most popular varieties are pure silver and sterling silver. Sterling silver is still more than 90 percent silver, but the remaining 10 percent is made up of another metal. When it comes to gold, look at the karats to tell whether or not a piece of gold is pure. A karat is a unit of measurement that determines how much gold is in one piece of jewelry. The higher the karat, the closer you are to having pure gold, which is 24 karats. Like sterling silver, the remainder of the jewelry piece is another type of metal.

Questions You Might Ask

Why does some jewelry make your skin turn green?

Your skin turns green when you're wearing jewelry that contains copper. Copper turns green when it comes into contact with various substances, including water, lotion, and your skin's oils. This is a natural reaction and won't be harmful to you—it can actually be washed off with soap and water. In truly "cheap" jewelry, copper typically makes up most of the formula and is topped with a coating. The best way to prevent this is to apply clear nail polish to the vulnerable parts of your jewelry, which will act as a coating over the copper. Just know that you will have to do this frequently to prevent green skin, so it's better to spend a bit extra on jewelry that is copper-free.

How do you prevent jewelry from tarnishing?

Tarnishing happens when jewelry mixes with a variety of everyday items and substances, including air, some fabrics, and even food. You can prevent jewelry from tarnishing by doing a number of things. First, organize then space your jewelry out while storing them so they have space to breathe. If you've ever received fabric bags with your jewelry purchase, keep them! This helps further prevent other jewelry from touching in your storage space. Secondly, after every wear, wipe them down with a microfiber cloth. Then, every so often, you'll need to clean your jewelry by lightly scrubbing them with a small brush that has been soaked with warm water and mild dish soap.

Take Our Word for It

This article was written by Rachel Center, a lover of all things fashion and a product reviews home writer for Real Simple. She spent hours researching where to find the best places to buy cheap jewelry, ultimately choosing the websites on this list based on price as well as jewelry type and styles available.

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